Global Air Fryer Market Assessment, By Product Type [Lid-Based, Basket-Based, Paddle-Based], By Device Type [Manual, Digital], By End-user [Residential, Commercial], By Distribution Channel [Hypermarkets/Supermarkets, Specialty Stores, Multi-Brand Stores, Online, Others], By Wattage [Below 1200 Watt, 1200 Watt -1500 Watt, Above 1500 Watt], By Capacity [Below 3L, 3L - 6L, Above 6L], By Region, Opportunities and Forecast, 2018-2032F

Global air fryer market is projected to witness a CAGR of 5.43% during the forecast period 2025-2032, growing from USD 2.92 billion in 2024 to USD 4.46 billion in 2032 because of various reasons like rising customer demand for healthy cooking options, convenience and efficiency in energy consumption. Air fryers incorporate fast air technology in cooking food using minimal to zero oil appealing to health-focused customers. Additionally, the increasing disposable income, urbanization and growing e-commerce channels have also driven sales further. Production lines are adapting with multi-featured designs, intelligent connectivity and increased capacity to drive consumer attraction. The market is also benefiting from rising electricity costs, as air fryers consume less energy than traditional ovens.

Report Attributes	Details
Base Year	2024
Forecast Period	2025-2032F
Historical Period	2018-2023
Projected Growth Rate	CAGR of 5.43% between 2025 and 2032
Revenue Forecast in 2032	USD 4.46 billion

For instance, in September 2024, SharkNinja Operating LLC introduced 4-in-1 portable air fryer named Crispi. It has a feature of air fry, roast, reheat and keep warm functions. Thus, providing a 4-in-1 features caters the consumers with versatile usage.

Rising Health Consciousness Worldwide is Driving Market Expansion

Growing health consciousness among consumers is one of the main drivers for the global air fryer market. Consumers are becoming increasingly aware of the unhealthy consequences of high oil intake on their health, such as obesity, heart disease, and high cholesterol levels, and thus are seeking healthier options in cooking. Air fryers use quick air technology to cook food with no oil or very little oil, which makes them a preferred option among health-conscious consumers.

Government and health organizations worldwide are actively promoting healthier food habits. World Health Organization (WHO) and American Heart Association have emphasized the reduction of trans fats and harmful cooking methods that will lead consumers further towards air fryers. In addition, the increase in fitness culture and eating styles such as keto and low-fat diets has increased demand for products that encourage more sustainable lifestyles.

Also sales is driven by food bloggers, social media personalities and nutritionists. Youtube and instagram are filled with air fryer recipes showing air-fried food as healthier alternatives to deep-fried foods. Open visibility has helped put air fryers mainstream. Further, major kitchen appliances manufacturers have responded by introducing new products with features of calorie-counting programs, pre-set healthy recipes and multi-functionality that allow cooking, baking, grilling and roasting besides frying. Because of growing health issues, urban living and busy lifestyles, air flyers provide convenient, time-saving and healthier ways of cooking.

Accordingly, the market is expected to grow steadily with higher numbers of homes incorporating air fryers into daily cooking routines. For instance, in January 2025, Tefal extended its extensive collaboration with chef Jamie Oliver through the launch of the Jamie Oliver by Tefal Dual Easy Fry & Grill. This air fryer incorporates a 60:40 split drawer layout that increases cooking flexibility and meets health-conscious users' needs who desire easy meal preparation.

Product Innovation in Air Fryers is Acting as a Catalyst for Market Growth

Product innovation is a key driver of the global air fryer market which attracts consumers with features, improved efficiency and enhanced versatility. Manufacturers are continuously introducing new models with cutting-edge technologies to cater to evolving consumer preferences particularly those who are seeking healthier and more convenient cooking solutions.

One major trend is the development of dual-zone and multi-functional air fryers which allow users to cook different foods simultaneously at varying temperatures. Brands like SharkNinja and Tower have launched dual-drawer air fryers which make meal preparation more efficient. Additionally, some models now feature grilling, baking, roasting and dehydration functions which increase their appeal as all-in-one kitchen appliances.

Wi-Fi and app-connected air fryers like CROSORI and Philips have made it possible for consumers to control cooking remotely access recipes and track-food in real time. Such smart aspects further boost convenience and ease especially for busy users and technology-oriented consumers. Additionally, energy efficiency is increasingly concern with brands manufacturing models that consume less power than traditional ovens. Where countries have high electricity tariffs like the UK, energy-efficient air fryers are now the go-to substitute for normal cooking. In addition, manufacturers are adding greater capacities and transparent cooking windows that suit families and customers who opt for immediate visual monitoring. These constant product improvements are driving world demand that render air flyers a necessary appliance for today's health-oriented and convenience-focused families.

For instance, in March 2025, Tower collaborated with Good Food to release the Duo 10-litre Oven and Air Fryer which features an asymmetrical design and multi-cooking capabilities. This model caters to consumers who are seeking larger capacity and versatility in their cooking applicates, accommodating various cooking methods beyond air frying.

Digital Air Fryer Segment is Leading the Market Share

Digital air fryer segment has solidified its leadership with robust numbers in the market. Because of their cutting-edge technology, ease of use and improved user experience. Precision cooking is one of the major reasons for its popularity. Digital air fryers enable users to specify precise temperatures and cooking times which guarantee consistent results which is particularly attractive to health-conscious consumers who desire perfectly cooked food with less oil. Most modern digital models also have preset settings for several foods such as fries, chicken, fish and vegetables that cut down on user guesswork.

Another key driver is smart connectivity. Top brands such as Philips, SharkNinja and COSORI have air fryers with Wi-Fi and app connectivity which enable consumers to monitor their devices remotely from smartphones. There are even models that come with virtual assistants such as Alexa and Google Assistant which provides yet another level of convenience.

In addition, the need for multi-functionality has fueled technological advancement in digital air fryers. Most now incorporate other models of cooking including baking, roasting, grilling and dehydrating, which makes them an all-round kitchen solution. Due to increased urbanization, busy lives and increased demand for energy-efficient and time-saving devices, digital air flyers have become the most desired among consumers across the world. Their combination of automation, intelligence and simplicity continues to be driving their dominance of the market. For instance, in October 2024, Usha International expanded its kitchen appliance range by launching the iChef Smart Air Fryer Digital 5L in India. This product aims to meet rising consumer demand for health-conscious cooking solutions.

North America Region is Dominating the Air Fryer Market Share

North America is asserting its dominance of the world market for air fryers. Driven by an increased focus on health, considerable disposable income, and a strong desire for high-tech kitchen appliances, consumers here are increasingly gravitating towards more healthy diets and are driving the demand for air fryers since they offer a low-oil alternative to traditional deep frying with no compromise in terms of taste or texture. Growing health awareness for obesity and other conditions has also increased the adoption of air fryers in domestic households.

Technological progress and product developments is another vital factor. Premium brands like SharkNinja, COSORI and Philips continue to bring smart air fryers with Wi-Fi, touch screens and multi-cooking features. The high growth in North America's adoption of smart home appliances is propelling this trend that makes digital and multi-function air fryers highly sought after.

In addition, busy lifestyles and convenience-driven consumption habits also drive market expansion. With a high working population, there is growing demand for appliances that provide quick and simple meal preparation. Most air fryers have pre-set cooking modes which make them easy to use for those looking for effective cooking solutions.

Moreover, robust distribution channels and the rise of e-commerce have driven air fryers into wider distribution. Key players such as Amazon, Walmart and Best Buy have a significant influence. For instance, in September 2024, Versuni North America introduced the Philips Air fryer 2000 Series single basket and 3000 Series dual basket models. These air fryers feature advanced technology aimed at enhancing everyday cooking experience. The 3000 Series offers a dual basket system that synchronizes cooking times for multiple dishes which caters to consumers seeking efficient and versatile cooking solutions.

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Future Market Scenario (2025 – 2032F)

• There is a growing preference for healthier cooking methods as consumers seek to reduce oil intake and calories which air fryers facilitate effectively through hot air circulation which will likely boost the overall demand.
• Innovations in air fryer designs such as smart connectivity, touchscreen controls and multiple cooking functions further enhance user experience and appeal to tech-savvy consumers.
• Increasing consumer awareness regarding environmental issues is pushing demand for eco-friendly appliances. Air fryers made with sustainable materials are becoming more popular as consumers seek greener options.

Report Scope

“Global Air Fryer Market Assessment, Opportunities and Forecast, 2018-2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of the global air fryer market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Segments Covered	Product Type, Device Type, End-user, Distribution Channel, Wattage, Capacity
Regions Covered	North America, Europe, South America, Asia-Pacific, Middle East and Africa
Key Companies Profile	Koninklijke Philips N.V., Samsung Electronics Co., Ltd., Panasonic Corporation, SharkNinja Operating LLC, Vesync Corporation (COSORI), Instant Pot Brands Holdings, Inc., Groupe SEB (Tefal), Conair LLC (Cuisinart), LG Electronics Inc., Spectrum Brands Holdings, Inc. (BLACK + DECKER)
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, the global air fryer market has been segmented into the following categories: 

• By Product Type
  • Lid-Based
  • Basked-Based
  • Paddle-Based
• By Device Type
  • Manual
  • Digital
• By End-user
  • Residential
  • Commercial
• By Distribution Channel
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Multi-Brand Stores
  • Online
  • Others
• By Wattage
  • Below 1200 Watt
  • 1200 Watt - 1500 Watt
  • Above 1500 Watt
• By Capacity
  • Below 3L
  • 3L - 6L
  • Above 6L
• By Region
  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East and Africa

Key Players Landscape and Outlook

Continuous innovation characterizes the landscape of air fryer globally, as companies compete to outperform one another in terms of smart features, health and wellness. The market prognosis remains positive due to rising health consciousness worldwide and ongoing product innovation in air fryers. Manufacturers are focused on innovation in product features and health-conscious cooking, which will likely define the industry's future. Collaborations and development of new technologies are projected to increase competition in this fast-paced market. For instance, in April 2024, Koninklijke Philips N.V. (Philips) launched its Philips Signature series air fryer HD9867/90. This advanced air fryer features smart sensing technology which allows for precise cooking adjustments and incorporates rapid air technology and fat removal technology to promote healthier cooking.

Key Players Operating in the Global Air Fryer Market are:

• Koninklijke Philips N.V.
• Samsung Electronics Co., Ltd.
• Panasonic Corporation
• SharkNinja Operating LLC
• Vesync Corporation (COSORI)
• Instant Pot Brands Holdings, Inc.
• Groupe SEB (Tefal)
• Conair LLC (Cuisinart)
• LG Electronics Inc.
• Spectrum Brands Holdings, Inc. (BLACK + DECKER)

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