Global Automation Testing Market Assessment, By Offerings [Testing Types, Services], By Organization Size [Small and Medium Enterprises, Large Enterprises], By End-user Industry [Healthcare, IT and Telecom, BFSI, Energy, Others], Region, Opportunities and Forecast, 2018-2032F

Global automation testing market is projected to witness a CAGR of 12.35% during the forecast period 2025-2032, growing from USD 30.15 billion in 2024 to USD 76.54 billion in 2032. The global automation testing market is experiencing a significant growth due to of the growing demand for faster software delivery, adoption of DevOp and Agile development and tools based on AI. In this modern world, there is significant growth in cloud-based testing, mobile apps and codeless platforms.

Report Attribute	Details
Base Year	2024
Forecast Period	2025-2032F
Historical Period	2018-2023
Projected Growth Rate	CAGR of 12.35% between 2024 and 2032
Revenue Forecast in 2032	USD 76.54 billion

The global automation testing market is growing at a considerable pace due to the increasing need for the rapid and efficient software development and deployment. As DevOps and Agile practices become mainstream, enterprises are incorporating automated testing to optimize their development life cycles and deliver better software quality. Increasingly complex applications, particularly in the context of mobile, cloud and IoT environments, have led to the need for scalable and reliable testing solutions. Also, AI/ML techniques are integrated in testing tools to achieve smart test generation and self-healing. There is also a rise in the number of no code automation platforms which enable non-technical users to do testing as well. Specific key industries, such as BFSI, healthcare, retail and IT & telecom are significant users of automation testing.

For instance, in March 2024, Tricentis USA Corp. acquired a patent for its AI-based next-generation Optical Character Recognition (OCR) technology, which speeds and accuracy for test automation. This innovation augments the market’s move towards smart, efficient testing solutions, especially in complex cloud and mobile application landscapes.

DevOps and Agile Development Adoption is Influencing the Global Automation Testing Market

DevOps and Agile are the key software development approaches centered on speed, collaboration and continuous delivery. In those methodologies the developers work on short cycles and release very often. Automation testing is key under these conditions, as it provides fast and reliable testing for new software, without that work having to be revisited manually. Rather than testing everything manually, automated tools verify whether the software functions as it should each time it changes. This will save time with fewer errors and a better product. Organizations use automation testing to guarantee they can release updates more quickly without breaking things. With the increasing number of businesses using DevOps and Agile to remain ahead of the competition, the need for automation testing tools and services has never been higher. It enables teams to test constantly, detect bugs early and deliver better software faster thereby, driving the market growth.

For instance, in October 2023, IBM Corporation introduced Watsonx Code Assistant which is an AI tool that is designed to speed up development of enterprise applications. It enables Agile and DevOps with automation of code generation, increasing developer productivity and delivering an Agile approach to software development which will supports modern development efforts.

The Rise of AI, Cloud and Mobile Apps Proliferating the Global Automation Testing Market

The advancement of artificial intelligence (AI), cloud and mobile apps has increasingly made software systems complex. These are technologies that underpin everything from banking apps to health care platforms. When we are talking about such complexity, manual testing can be very slow, inefficient and error prone. Automated testing with automation, software can be tested across various devices, browsers and cloud platforms in no time and accurately as well. AI is also making its way into testing tools, for example to develop smarter, self-healing test scripts that can correct themselves when apps change. Cloud-based testing platforms enable companies to run thousands of tests simultaneously, which can save time and resources. Since the rush of mobile apps to market also requires testing tools that can run across a variety of phones, operating systems and screen sizes. With the increasing usage of digital in businesses, automation testing is necessary to make sure everything will run smoothly, securely and properly and that’s one of the major reasons the market has seen this rapid growth.

For instance, in May 2024, Yethi Consulting Private Limited released Tenjin 4.0, an AI-based test automation platform designed specifically for banking applications. It enables intelligent test automation on cloud and mobile which meets the increasing requirements for AI-powered, scalable testing in large enterprise environments.

Services Segment is Influencing the Global Automation Testing Market

The services segment is expected to register significant growth in the automation testing market globally because the complexity of software systems is increasing with rapid integration of new technologies with the existing systems leading to investment in expert support during testing procedures. This sector covers advisory and consulting services, support and maintenance, project development and managed services. Just about every company out there, and especially large enterprises, need these services to provide build and support to advanced testing frameworks. Advisory and consulting deliver the right tools and strategies for businesses while the organizations plan and develop a successful integration in the software development lifecycle. Support and maintenance, an increasing focus is being placed on solutions for dealing with ongoing technical problems and managed services provide comprehensive testing solutions, which are often outsourced to specialist service providers. The desire for these services is fueled by an in-house shortage of talent as well as the increasing necessity for quicker release cycles, as is the case under DevOps and Agile. As businesses focus on improving software quality and operational efficiency, the services segment continues to play a pivotal role in market growth.

For instance, in March 2024, Temenos AG released LEAP, an AI-driven proposition aimed at enabling banks to speed up core modernization. This offers extensive advisory, planning and implementation services, allowing financial institutes to simplify complex transformation efforts. It demonstrates the increasing need for specialized platforms in order to implement or operate state-of-the-art, end-to-end automation frameworks efficiently and effectively.

North America is the Leading Region in Global Automation Testing Market

North America is currently leading the automation testing market globally because of its well-established technology infrastructure, an early adoption of DevOps and Agile, and strong penetration of most of the key players of software and cloud service providers. There is especially a strong conglomeration of top global IT companies in the United States (like leaders in automation testing, enterprise software) and other related industries there. Enterprises in the region are finding top priority to digital transformation, faster release cycle and better software quality, which significantly drives the requirement for automated testing. Secondly, North American firms spend large amounts on R&D, which enables them to leverage cutting-edge tools, like AI driven tests, or continuous integration systems. The increased consumption of mobile apps, cloud platforms, and microservices also adds to the demand for reliable and scalable testing solutions. With the most mature compliance regulations, North America is the most lucrative and technologically advanced region in the IT automation testing market.

For example, in April 2024, LeadingMile Consulting B.V. launched the Salesforce test automation tool TARA. A new solution that helps financial services institutions streamline the process of updating or refurbishing their Salesforce systems.

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Impact of U.S. Tariffs on Global Automation Testing Market

• S. tariffs are having an indirect impact on the market of automation testing. While automation testing software and services might not be directly tariffed as physical goods, the ripple effects of trade policies can create considerable disruption.
• The increase in the price of imported overseas IT infrastructure (such as servers, network equipment, etc.) which is frequently used inside testing labs are expected to increase the operational cost of the automation testing companies operating in the U.S.
• Tariff-induced economic uncertainty and slowdowns can lead companies to cut or postpone IT budgets, including investments in automation testing tools and solutions.

Report Scope

“Global Automation Testing Market Assessment, Opportunities and Forecast, 2018-2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global automation testing market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecasts between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Segments Covered	Offerings, Organization Size, End-user Industry
Regions Covered	North America, Europe, South America, Asia-Pacific, Middle East and Africa
Key Companies Profiled	IBM Corporation, Broadcom Inc., Accenture PLC, Keysight Technologies, Inc., Infostretch Corporation, Cigniti Technologies Limited, Tricentis Americas, Inc., Sauce Labs Inc., Parasoft Corporation, Worksoft, Inc.
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, global automation testing market has been segmented into the following categories: 

• By Offerings
  • Testing Types
    • Static Testing
    • Dynamic Testing
  • Services
    • Advisory and Consulting Services
    • Support and Maintenance Services
    • Planning and Development
    • Managed Services
    • Others
  • By Organization Size
    • Small and Medium Enterprises
    • Large Enterprises
  • By End-user Industry
    • Healthcare
    • IT and Telecom
    • BFSI
    • Energy
    • Others
  • By Region
    • North America
    • Europe
    • Asia-Pacific
    • South America
    • Middle East and Africa

Key Players Landscape and Outlook

Global automation testing market is experiencing a swift transformation due to strong customer requirements for efficient, scalable and reliable software testing tools. The market contains multiple well-known and new market participants who focus on delivering innovative solutions through cloud-based automation and end-to-end testing capabilities. Organizations from different sectors implement test automation to match DevOps and Agile practices because they want faster time to market and better product quality outcomes. The market shows a very optimistic future perspective. The market will continue to grow because of digital transformation growth together with the cloud computing expansion and software application complexity increase. The implementation of artificial intelligence and machine learning in testing tools will produce intelligent self-healing tests with predictive analysis capabilities. The demand for codeless automation platforms continues to grow because non-developers now have access to automation solutions. The market will continue its global expansion because of strong R&D investment and automation strategies throughout the upcoming years.

For instance, in September 2023, IBM Corporation release Rational Functional Tester 10.5.4 which included new functionality and improvements to features based on feedback from customers and its own testing. This is indicative of the current market trend for meshes that feature consecutive product upgrades to enhance automation efficiency, reliability and evolving enterprise testing requirements.

Key Players Operating in Global Automation Testing Market are:

• IBM Corporation
• Broadcom Inc.
• Accenture PLC
• Keysight Technologies, Inc.
• Infostretch Corporation
• Cigniti Technologies Limited
• Tricentis Americas, Inc.
• Sauce Labs Inc.
• Parasoft Corporation
• Worksoft, Inc.

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