Global Automotive NVH Materials Market Assessment, By Vehicle Type [Passenger Cars, Commercial Vehicles], By Application [Absorption, Damping, Insulation], By Material Type [Rubber, Plastic and Foam, Fibers], By Region, Opportunities and Forecast, 2018-2032F

Global automotive NVH material market is projected to witness a CAGR of 5.28% during the forecast period 2025-2032, growing from USD 11.45 billion in 2024 to USD 17.28 billion in 2032F. The automotive NVH (Noise, Vibration, and Harshness) materials market is witnessing steady growth as clients require quiet and smooth drives. Rising investment by manufacturers in the introduction of technology, growing requirement for fuel-efficient and lightweight vehicles and surging need to enhance overall drivability of vehicles are some of the key market drivers that propel the global automotive NVH material market growth in the forecast period.

Report Attributes	Details
Base Year	2024
Forecast Period	2025-2032F
Historical Period	2018-2023
Projected Growth Rate	CAGR of 5.28% between 2025 and 2032
Revenue Forecast in 2032	USD 17.28 billion

OEMs need improved cabin acoustics and ride comfort, especially for electric and luxury vehicles, where silence is a prime space of differentiation. Strict regulatory regimes for noise pollution and vehicle refinement also propel the adoption of cutting-edge NVH materials.

Technological progress in lightweight and efficient sound-absorbing materials like foams, rubbers, and composites is being used ever more extensively by manufacturers as they try to reconcile noise reduction with fuel efficiency. Electric vehicles (EVs) pose new challenges in the future as EVs reduce engine noise but highlight other noises, demanding specialty NVH solutions. Increased aftermarket for vehicle personalization and noise control enhancements also drives market growth.

Asia-Pacific continues to be the leading region owing to strong automotive production and growing consumer demand for high-end features. Conversely, North America and Europe are concentrating on high-end cars and tight noise regulations, resulting in demand for high-performance NVH materials. Overall, the automotive NVH material market is evolving with emerging technologies, regulations, and changing customer needs, ensuring opportunities for sustained growth shortly.

For instance, in September 2024, 3M Company’s Friction Shims is a range of application devices installed in severe automotive applications to ensure more performance and reliability. 3M Friction Shims control NVH through dampening micromovements in bolted joints, enhancing passenger comfort and joint life.

New Car Launch Boosts the Market

New model introductions heavily drive the automotive NVH materials market by bringing in sophisticated noise-reduction technologies. The increase demand for quiet cars among consumers, and hence manufacturers incorporate high-performance NVH solutions. As consumer focus shifts towards comfort and safety, demand for more NVH-enhanced cars rises. The entrants of luxury car manufacturers also propel the market by implementing advanced NVH materials to satisfy consumers and enhance overall driving experience. The need for comfort and safety drives continuous innovation in NVH technology, propelling the automotive NVH materials market demand in the forecast period.

For instance, in November 2024, the Mahindra XEV 9e was unveiled, a futuristic-looking electric SUV with a big design, triple 12.3-inch screens in roomy interiors, and a mega 16-speaker audio system. It has good low-speed ride quality and superior NVH packaging, which keeps the cabin quiet. Although the size of the vehicle is experienced at higher speeds, semi-active dampers perform extremely well in limiting body roll. With two battery pack options, it offers sufficient range and Auto Park amongst other features.

Technological Developments Drive the Market

Technological innovation is one of the major drivers for the market growth of automotive NVH materials. Material technology development and manufacturing processes have enabled the development of lightweight, sustainable, and smart NVH materials. Some examples of such technologies are active noise cancellation technologies, smart polymers, and piezoelectric materials that are responsive to driving conditions to better control noise and vibration. Employment of advanced manufacturing technologies, including digital prototyping and 3D printing, optimizes NVH material performance at a reduced cost of production. In addition, AI-driven NVH control technologies are surfacing to automatically detect and improve noise and vibration defects, thus improving vehicle comfort.

For instance, in January 2024, AAC Acoustic Technologies (Shenzhen) Co., Ltd marketed its "Super Sensing" offerings at CES 2024, bringing optimal NVH (Noise, Vibration, and Harshness) to creating a high-end in-cabin experience such that the additional sensory inputs are intelligible and comfortable without inducing any unwanted noise or vibration. Second, AAC developed a vibration-free woofer, VFW 160, with a balanced dual-coil principle to enable self-cancellation of vibrations and hence reduce door resonance and sound leakage.

Passengers Dominate the Automotive NVH Materials Market

Passenger cars lead the vehicle NVH materials market because manufacturers integrate these materials intensively to improve comfort and silence. The growing demand for better driving experience and quieter cabins for passenger cars leads to the trend. Sedans and SUVs account for the majority of demand as OEMs prioritize cabin quietness through advanced sound-absorbing foams, barrier composites, and vibration-damping materials. As living standards in developing nations improve, the production of passenger cars surges, further propelling demand for NVH materials.  This has been sustained by growing urbanization and the increasing building of motorcar manufacturing plants in the world.

For instance, in June 2024, Vibracoustic SE designed an advanced NVH solution for the Thermal Management Decoupling System for future electric vehicles that maximize the bundling of thermal parts such as HVAC systems. The system reduces space, enhances efficiency, and simplifies assembly through the co-location of thermal systems. The system incorporates lightweight die-cast aluminum brackets with custom rubber bushings to decouple the consolidated systems for enhancing vehicle refinement and NVH management.

Asia-Pacific Dominates the Global Market Growth

Asia-Pacific dominates the market for automotive NVH materials owing to its demand in automotive industry and high vehicle production volume. The swift urbanization process and growing customer demand for safety and comfort push the use of these materials in the region. Major countries such as China, Japan, and India are greater contributors, and the emphasis here is on electric vehicles that demand greater sound insulation. Government incentives for purchasing electric vehicles and creating sophisticated NVH technologies enhance the region's dominance even more. Large automotive manufacturers are incorporating NVH systems to comply with global and regional noise standards, driving the market's growth.

For instance, in November 2024, the Audi Q7 was introduced in India by AUDI AG. The model features advanced suspension, which efficiently removes road bumps, and the engine is muted because of NVH. The 3.0 twin-turbo V6 petrol engine has plenty of power, with a sub-6-second 0-100 km/h time. Interior comfort is high, with roomy seats and a 19-speaker audio system, although ventilated seats are not present.

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Future Market Scenario (2025 – 2032F)

• Rising EV adoption will drive demand for specialized NVH materials to address high-frequency motor noise and battery vibrations, creating opportunities for lightweight, high-performance acoustic composites.
• Stricter environmental norms will push manufacturers toward bio-based, recyclable NVH materials, balancing noise suppression with eco-friendly production to meet automakers’ sustainability goals.
• Growing consumer preference for luxury and quieter cabins will boost advanced NVH material use, especially in emerging markets where vehicle refinement becomes a key purchase criterion.
• Integration of active noise cancellation and smart damping materials will rise, leveraging IoT and AI to dynamically reduce vibrations, setting new benchmarks for in-cabin acoustic comfort.

Report Scope

“Automotive NVH Material Market Assessment, Opportunities and Forecast, 2018-2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global automotive NVH material market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecasts between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Segments Covered	Vehicle Type, Application, Material Type
Regions Covered	North America, Europe, South America, Asia-Pacific, Middle East and Africa
Key Companies Profile	BASF SE, 3M Company, The Dow Chemical Company, ElringKlinger AG, Henkel AG & Co. KGaA, Exxon Mobil Corporation, Covestro AG, jSumitomo Riko Company Limited, BRC Rubber & Plastics, Inc, Nihon Tokushu Toryo Co. Ltd, Vibracoustic SE.
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, the global automotive NVH material market has been segmented into the following categories: 

• By Vehicle Type
  • Passenger Cars
  • Commercial Vehicles
• By Application
  • Absorption
  • Damping
  • Insulation
• By Material Type
  • Rubber
  • Plastic and Foam
  • Fibers
• By Region
  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East and Africa

Key Players Landscape and Outlook

The automotive NVH materials market features established players competing on material innovation and global supply chains. These leaders focus on developing advanced lightweight soundproofing solutions for EVs and premium vehicles.  Regional players challenge with cost-effective alternatives, particularly in Asia's price-sensitive markets. Startups are entering the market with eco-friendly, recyclable materials to meet sustainability demands.  Competition intensifies through strategic partnerships with automakers, R&D in bio-based materials, and expansion into emerging markets. Key differentiators include acoustic performance, durability, and compliance with stringent noise regulations. The shift toward electric mobility is reshaping rivalry, with companies investing in specialized NVH solutions for battery-related vibrations. Aftermarket demand for noise control upgrades further fuels competition. 

For instance, in March 2024, Vibracoustic SE's pioneering three-chamber air springs changed comfort and driving dynamics in the Audi e-tron GT. Vibracoustic engineers created a complex solution made up of four plastic parts, manufactured through a novel Hot Gas Welding process, which plays a crucial role in making complex thermoplastic components possible without affecting the strength or stability of the components. This made it possible for the solution to meet the performance and NVH requirements.

Key Players Operating in the Global Automotive NVH Material Market are:

• BASF SE
• 3M Company
• The Dow Chemical Company
• ElringKlinger AG
• Henkel AG & Co. KGaA
• Exxon Mobil Corporation
• Covestro AG
• Sumitomo Riko Company Limited
• BRC Rubber & Plastics, Inc
• Nihon Tokushu Toryo Co. Ltd
• Vibracoustic SE.

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