China Perfume Market Assessment, By Product Type [Eau De Parfum, Eau De Toilette, Others], By Fragrance Type [Aqua, Musky, Amber, Woody, Floral, Others], By Category [Male, Female, Unisex], By Price Segment [Mass, Premium], By Size [Up to 60ml, 61 to 100ml, More than 100ml], By Distribution Channel [Supermarkets/Hypermarkets, Convenience Stores, Brand Stores and Kiosks, Chemists/Pharmacies, Online, Others], By Region, Opportunities, and Forecast, 2018-2032F

China perfume market is projected to witness a CAGR of 4.45% during the forecast period 2025-2032, growing from USD 3.25 billion in 2024 to USD 4.61 billion in 2032F, owing to rising disposable incomes, changing consumer preferences, and increasing demand for luxury and personal care products. Rising disposable incomes and middle-class expansion have been key drivers, enabling more consumers to purchase premium and luxury fragrances – products that are increasingly seen as status symbols. The younger generations, especially Gen Z and millennials, are transforming the market by adopting perfumes as a means of self-expression, opting for distinctive and gender-neutral fragrances over conventional ones. The influence of e-commerce and social media cannot be overstated, with channels being important drivers of discovery and purchase, frequently fueled by key opinion leaders and live-stream promotions.

Report Attributes	Details
Base Year	2024
Forecast Period	2025-2032F
Historical Period	2018-2023
Projected Growth Rate	CAGR of 4.45% between 2025 and 2032
Revenue Forecast in 2032	USD 4.61 billion

Another key driver is the emergence of local fragrance brands, which combine Chinese heritage with contemporary perfumery, tapping into national pride and cultural identity. International luxury and niche brands also remain strong, riding on exclusivity and personalized experiences. The increasing popularity of perfumes among men, combined with new marketing techniques such as pop-up stores and fragrance workshops, further drives market growth. Besides, changes in the approach to perfumes from a purchase as a gift to an integral part of daily grooming rituals have encouraged repurchases. Prospects in the future include clean and green fragrances, customization, and the use of Chinese heritage as a platform to create fragrances. China perfume market stands to become an important international competitor, driven by changing consumerism and the stimulating interaction of foreign and domestic firms.

For instance, in June 2024, Brunello Cucinelli S.p.A. launched its line of women's and men's perfumes in China, making a robust entrance into the market.

Expansion of Luxury and Niche Fragrances Drives China Perfume Market

China's perfume market growth is being strongly driven by the rising demand for luxury and niche fragrances. As Chinese consumers increasingly become more discerning in their tastes, premium international brands are gaining strong momentum, riding on the desire for exclusivity and handcrafted expertise. These niche perfumes, frequently framed as wearable luxury, resonate with wealthy millennials and Gen Z consumers who want unusual scents that signal uniqueness and status. The transition to prestige fragrance is also supported by a boom in the China luxury market, in which Chinese consumers are increasingly looking at perfume as a pathway to luxury living that is more accessible than other categories. Limited-release offerings, artist partnerships, and narrative associated with brand history appeal powerfully to Chinese consumers, especially across digital channels through which KOLs reinforce their appeal. While niche and high-end categories have surpassed mass consumption growth, this development signals more deeply an extensive shift in the face of China's perfume sector, one whereby quality, singularity, and brand history replace traditional selections to drive the industry's future growth path.

For instance, in December 2024, Givaudan International SA, a global leader in fragrances, unveiled its latest creative fragrance hub, L’Appartement 125, located in the historic French Concession of Shanghai. This development highlights the company's ambitious goal to tap into the rapidly expanding Chinese perfume market.

Growth of Local Perfume Brands Pushes China Perfume Market

China's fragrance industry is undergoing unprecedented transformation as domestically produced brands capture unprecedented appeal and now begin challenging the long-held dominance of traditional international niche perfume houses. They are winning over consumers by merging modern perfumes with powerful, distinctly Chinese cultural themes. Local brands are calling out loudly to young Chinese consumers in fragrances that incorporate retro and patriotic accords from graceful osmanthus and refreshing bamboo to earthy pu'er tea and scholarly ink accords. This local renaissance is being propelled by a variety of critical drivers. For starters, increased cultural confidence amongst Chinese millennials and Gen Z shoppers who increasingly want brands that connect with their roots. Second, these domestic players demonstrate impressive agility in online marketing, leveraging platforms like Xiaohongshu (Xingyin Information Technology (Shanghai) Inc., Ltd.), and Tmall (Alibaba Group Holding Limited) to build communities based on brand stories. Third, they're pioneering innovative retail concepts, from fragrance libraries to experiential cultural events, that Western players struggle to emulate. As these native brands continue to refine their skills and expand product lines, they are pushing world brands and redefining the definition of luxury in China. With their local cultural timeliness and natively digital marketing tactics, native-born fragrance companies are poised to capture an even greater share of China's booming perfume business in the future.

For instance, in March 2025, Shanghai Chicmax Cosmetic Co., Ltd., the company behind China's KANS brand, geared up to debut in the fragrance market with the launch of the “Hongyun Fragrance” series.

Eau De Parfum (EDP) is Dominating the China Perfume Market

Eau de Parfum (EDP) has become the market leader in China's explosive perfume industry, accounting for most of the high-end fragrance sales as customers increasingly value longevity, quality, and luxury positioning. This trend mirrors the accelerated maturation of the market with more advanced sophistication from Chinese consumers in terms of their fragrance expertise and expectations. The trend towards EDP formulations, with 15-20% fragrance concentration as opposed to EDT's 5-15%, fulfills local consumers' need for perfumes that can last an entire workday and retain their character throughout China's varied climatic zones, from the moist south to dry north. Global luxury brands in China have tactfully cashed in on this trend by launching EDP versions of mainstream fragrances at high-end price points, with local brands soon following suit by adding Chinese traditional elements into richer, more elaborate EDP fragrances. As Chinese consumers evolve from first-time EDT purchases to more evolved fragrance experiences, the EDP segment continues to gather steam, with its leadership reflecting the market's shift towards higher-value, longer-lasting fragrance experiences that integrate global luxury norms with local sensibilities. This trend also offers great opportunities for brands to create China-specific EDP pacts and make consumers aware of sophisticated fragrance notions such as layering and seasonal use, driving further premiumization of China's fragrance market.

Download Free Sample Report

Impact of the U.S. Tariffs

• The tariffs have inadvertently strengthened the position of local Chinese perfume brands by making imported fragrances less price competitive.
• International perfume brands with manufacturing bases in China have been forced to reevaluate their operations. Some have shifted production of U.S. bound products to other Asian countries such as Vietnam or Indonesia to circumvent tariffs, while maintaining Chinese facilities for domestic sales and other export markets.
• Many consumers now are willing to explore domestic alternatives that offer comparable quality at lower price points.

Report Scope

“China Perfume Market Assessment, Opportunities and Forecast, 2018-2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of China perfume market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecasts between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Segments Covered	Product Type, Fragrance Type, Category, Price Segment, Size, Distribution Channel
Regions Covered	East China, Northwest China, Southwest China, South Central China and Rest of China
Key Companies Profile	Giorgio Armani S.p.A, NOBLE VOGUE PARFUM, Christian Dior, CHANEL, Guangzhou Zuofun Cosmetics Co., Ltd., Guccio Gucci SpA, Hermès (China) Co. Ltd., JO Malone Inc., Louis Vuitton, Versace
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, the China perfume market has been segmented into the following categories: 

• By Product Type
  • Eau De Parfum (EDP)
  • Eau De Toilette (EDT)
  • Others
• By Fragrance Type
  • Aqua
  • Musky
  • Amber
  • Woody
  • Floral
  • Others
• By Category
  • Male
  • Female
  • Unisex
• By Price Segment
  • Mass
  • Premium
• By Size
  • Up to 60ml
  • 61 to 100ml
  • More than 100ml
• By Distribution Channel
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Brand Stores and Kiosks
  • Chemists/Pharmacies
  • Online
  • Others
• By Region
  • East China
  • Northwest China
  • Southwest China
  • South Central China
  • Rest of China

Key Players Landscape and Outlook

The China perfume market is currently characterized by a dynamic interplay between established international giants and rapidly emerging domestic brands. The rise of niche and unisex perfumes is another defining trend, with brands becoming increasingly popular among Millennials and Gen Z consumers who seek individuality and personalization in their fragrance choices. Unisex scents now account for about half of young consumers’ preferences, reflecting a broader move away from traditional gendered marketing. E-commerce and social media platforms play a pivotal role in shaping consumer preferences and driving sales, making digital engagement a critical success factor for both international and domestic brands. Looking ahead, the outlook for China’s perfume market is extremely positive.  Local brands are poised to continue gaining market share as they innovate culturally relevant products and compelling storytelling, while international brands adapt their offerings to better suit local preferences. Overall, the competitive landscape is set to become even more diverse and dynamic, with both domestic and global players striving to capture the loyalty of China’s rapidly evolving fragrance consumers.

For instance, in December 2024, Eternal Materials Co., Ltd. teamed up with Cosmoprof Asia 2024 as an event partner for this year's fragrance initiatives. The Eternal Group introduced the 2024 Hong Kong and Macau Perfume and Home Fragrance White Paper, created in collaboration with the International Fragrance Association.

Key Players Operating in the China Perfume Market are:

• Giorgio Armani S.p.A
• NOBLE VOGUE PARFUM
• Christian Dior
• CHANEL
• Guangzhou Zuofun Cosmetics Co., Ltd.
• Guccio Gucci SpA
• Hermès (China) Co. Ltd.
• JO Malone Inc.
• Louis Vuitton
• Versace

If you can't find what you're searching for or have any custom requirements for the China perfume market, you may approach our team at info@marketsandata.com