Global Cosmetic Dentistry Market Assessment, By Product Type [Dental Systems and Equipment, Dental Radiology Equipment, Dental Implants, Dental Crowns and Bridges, Orthodontic Braces, Others], By End-user [Dental Clinics and Hospitals, Dental Laboratories, Others], By Region, Opportunities and Forecast, 2018-2032F

Global cosmetic dentistry market is projected to witness a CAGR of 7.80% during the forecast period 2025-2032, growing from USD 30.52 billion in 2024 to USD 55.66 billion in 2032. The market growth is augmented by technological advancements in cosmetic dentistry, increasing preference for cosmetic procedures, rising focus on the introduction of new products, and growing popularity of medical tourism. Dental clinics and hospitals catering to the requirements of medical tourists often provide personalized care to the patient population and utilize advanced equipment and procedures to enhance patient comfort, coupled with improved treatment outcomes. The convenience and cost efficiency associated with dental tourism are increasing in its appeal and positively influencing the market’s expansion.

Report Attribute	Details
Base Year of the Analysis	2024
Historical Period	2018-2023
Forecast Period	2025-2032
Projected Growth Rate	CAGR of 7.80% between 2025 and 2032
Revenue Forecast in 2032	USD 55.66 billion

Evolving eating habits across the globe, including increasing consumption of sugar-rich foods and beverages along with tobacco and alcohol, are also driving the growth of the market as they often lead to various dental issues such as tooth loss and caries. The damage caused often necessitates the requirement for cosmetic and restorative dental procedures to enhance and repair the appearance of the affected teeth. As per the World Health Organization’s global oral health status report, about 45% of the world’s population, or 3.5 billion individuals for their lifetime, suffer from some form of oral disease.

Novel Launches Boost Global Cosmetic Dentistry Market Growth

The growing efforts of leading dental solution providers to bolster the availability of advanced technologies and equipment are propelling the market’s expansion. Such efforts not only improve the durability and quality of the treatment but also improve the accessibility of cosmetic procedures. Additionally, the introduction of patient-oriented technologies, including telemedicine and virtual consultations, is further supporting the market’s expansion by ensuring that high-quality dental care solutions are more widely available. Additionally, the growing popularity of cosmetic dental procedures across various social media platforms, coupled with celebrity endorsements, is further encouraging manufacturers to invest in research and development and expand their product offerings. Thus, various companies are focusing on integrating advanced digital solutions with cosmetic dentistry tools. For instance, in October 2024, Align Technology, Inc. released the Invisalign Smile Architect software, with multiple treatment plans, aiding doctors in modifying and visually comparing the ortho restorative and orthodontic treatment plans side-by-side. Such introductions are expected to streamline collaborations between restorative dentists and orthodontists, allowing them to adopt a patient-centric and comprehensive approach, providing lucrative growth opportunities for the market.

Increasing Aesthetic Awareness Introduces Global Cosmetic Dentistry Market Opportunities

The growing focus on personal appearance is a significant factor augmenting the growth of the market. Increasing influence of social media platforms, evolving beauty standards, and greater public awareness of dental aesthetics are encouraging individuals across all age groups to invest in cosmetic dentistry. Consumers are now increasingly opting for treatments such as teeth whitening, dental veneers, clear aligners, and smile makeovers to enhance their appearance.

Rising awareness campaigns by dental associations and cosmetic dental clinics are also playing a crucial role in educating consumers about the available aesthetic procedures. Furthermore, advancements in minimally invasive techniques and pain-free procedures have helped overcome traditional barriers such as dental fear and treatment discomfort, making cosmetic dentistry more accessible to a wider audience. The younger demographics, particularly millennials and Gen Z, are significantly contributing to the market’s expansion, seeking dental cosmetic enhancements early on rather than waiting for corrective procedures later in life. Additionally, the rapid expansion of the aging population concerned with maintaining youthful appearances due to shifting social expectations is also fueling the demand for restorative and cosmetic dental solutions such as implants and crowns. As per the estimates of the World Health Organization, the global population that is over 60 years will double from 12% to 22% between 2015 and 2050.

Dental Clinics and Hospitals Account for a Significant Share of the Market

The dominance of the segment can be attributed to the provision of high-quality services and technologies, including teeth whitening, braces, and implants, among others, by dental hospitals and clinics. Additionally, these channels also have experienced professionals, making them the primary choice for patients who seek dental solutions that are both functional and aesthetic. The increasing construction of dental hospitals and clinics across the globe, especially in urban locations, has expanded patient access to advanced dental cosmetic treatments. These establishments are often equipped with the latest dental technologies, such as digital imaging solutions, CAD/CAM systems, and 3D printers, which allow them to improve the precision, safety, and outcomes of the dental cosmetic procedures. In November 2024, Smile Stylist Dental Practice (SKSH Limited), a leading provider of Invisalign and cosmetic dentistry in Manchester, England, opened its second clinic in Hale Barns. This new facility, located in The Square, follows the success of their first clinic on King Street in Manchester city center. The clinic offers a wide range of services, from routine check-ups to full smile makeovers, in a state-of-the-art facility.

North America Holds a Global Cosmetic Dentistry Market Share

The market’s growth in North America is supported by the increasing preference for cosmetic procedures in the region, the rising influence of social media, the strong presence of key market players, and the easy availability of advanced technologies and equipment. Technological advancements, including CAD/CAM systems and 3D printing, are becoming increasingly popular in countries such as the United States due to the enhanced efficiency and precision offered by these technologies. Moreover, the widespread awareness of oral health and favorable reimbursement policies are further contributing to the market’s expansion in North America. Additionally, the leading dental companies are focusing on launching new products and technologies in the region. For instance, in January 2023, Windmöller & Hölscher SE & Co. KG launched two innovative dental equipment products in North America, the Assistina One maintenance device and Lexa Plus sterilizer. Such launches are expected to provide lucrative growth opportunities for the market.

Download Free Sample Report

Impact of the U.S. Tariff on Global Cosmetic Dentistry Market

• The tariffs are expected to significantly impact the market’s growth as they can potentially hinder product development and innovation, disrupt supply chains, and raise the costs of imported goods. The sector relies heavily on international imports for manufacturing, technology, and materials.
• Additionally, these tariffs could also potentially trigger retaliatory measures from other countries and regions, further complicating trade policies and resulting in increased costs for dental products and consumables.
• The industry’s high reliance on imported ceramics, titanium, and abutment components, along with increased freight costs and shipping delays, is expected to drive the costs of imported crowns and implants.

Report Scope

“Global Cosmetic Dentistry Market Assessment, Opportunities and Forecast, 2018-2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global cosmetic dentistry market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Segments Covered	Product Type, End-user, Region
Regions Covered	North America, Europe, South America, Asia-Pacific, Middle East and Africa
Key Companies Profiled	Dentsply Sirona Inc., 3M Company, Institut Straumann AG, Align Technology Inc., Planmeca Oy, ZimVie Inc., BIOLASE, Inc., GC International AG, Temrex Corporation, Envista Holdings Corporation
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, the global cosmetic dentistry market has been segmented into the following categories: 

• By Product Type
  • Dental Systems and Equipment
    • Dental Chairs
    • Dental Handpieces
    • Light Curing Equipment
    • Instrument Delivery Systems
    • Dental Scaling Units
    • Dental CAM/CAD Systems
    • Others
  • Dental Radiology Equipment
    • Extraoral Radiology Equipment
    • Intraoral Radiology Equipment
    • CBCT
  • Dental Implants
    • Titanium Implants
    • Zirconium Implants
  • Dental Crowns and Bridges
  • Orthodontic Braces
    • Fixed Braces
    • Removable Braces
  • Others
• By End-user
  • Dental Clinics and Hospitals
  • Dental Laboratories
  • Others
• By Region
  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East and Africa

Key Players Landscape and Outlook

The growing emphasis on the launch of products with advanced features is one of the major factors augmenting the growth of the market. For instance, in August 2023, Boston Micro Fabrication launched the world’s thinnest cosmetic dental veneers, UltraThineer. These veneers are three times thinner than their traditional counterparts, measuring just 100 microns compared to the usual 0.5 mm, allowing dental professionals to provide minimally invasive treatments that preserve the patient’s natural enamel. This innovation significantly reduces the requirement for extensive tooth preparation, making the process less painful, thus enhancing patient convenience, and driving the growth of the market.

Key Players Operating in Global Cosmetic Dentistry Market are:

• Dentsply Sirona Inc.
• 3M Company
• Institut Straumann AG
• Align Technology Inc.
• Planmeca Oy
• ZimVie Inc.
• BIOLASE, Inc.
• GC International AG
• Temrex Corporation
• Envista Holdings Corporation

If you can't find what you're searching for or have any custom requirements for global cosmetic dentistry market, you may approach our team at info@marketsandata.com.