Saudi Arabia Television Market Assessment, By Display Type [LED, QLED, OLED, Others], By Screen Size [Less Than 32”, 32”-45”, 46”- 55”, 55”-65” and Above 65”], By Technology [Smart, Non-Smart], By End-User [Residential, Commercial], By Price Range [Economy, Mid-Range, Premium], By Distribution Channel [Multi-Branded Outlets, Supermarkets/Hypermarkets, Specialty Stores, Online, Others], By Region, Opportunities and Forecast, 2018-2032F

Saudi Arabia television market is projected to witness a CAGR of 4.10% during the forecast period 2025-2032, growing from USD 8.79 billion in 2024 to USD 12.12 billion in 2032F. Several key factors drive the growth of the Saudi Arabia television market, primarily the increasing disposable income, tradition of communal entertainment, growing urban population, technological advancements, and rising internet penetration.

Television sales in Saudi Arabia are growing and will continue to rise due to a mix of economic, social, and technological factors. Rising disposable incomes from Vision 2030, a young and tech-savvy population and urbanization drive demand for advanced TVs. The shift to digital broadcasting, the popularity of smart TVs and the boom in streaming platforms like Netflix and Shahid further fuel sales. A cultural shift toward entertainment, which is supported by local content production, aligns with high TV consumption habits. Expanding e-commerce, innovative retail, and future events like sports tournaments will sustain this growth, thus making TVs central to Saudi households’ evolving lifestyles.

Technological Advancements Push the Market

Rapid technology improvements are driving tremendous growth in the Saudi Arabian television sector. The market is changing to satisfy the needs of a tech-savvy population by incorporating cutting-edge technologies, which are increasing sales and changing consumer preferences. Two major examples of technological advancement propelling this market are smart TV features and cutting-edge display technology.

The incorporation of smart TV functions, which has made televisions multipurpose gadgets, is one significant development. With its fluid high-speed internet connectivity, smart TVs now provide voice-activated controls, apps, and streaming services. In order to improve convenience and entertainment possibilities, consumers can now link their TVs to smart home ecosystems or use voice assistants to interact with them. As households look for gadgets that combine traditional viewing with digital interaction, this technological advancement has sped up the replacement of older models, thus increasing market demand. The use of cutting-edge display technology, such as OLED and QLED screens with 4K and 8K resolutions, is another significant advancement. These developments produce crisper, more colorful images that appeal to Saudi consumers who value excellent watching experiences for leisure and family get-togethers. Slim, energy-efficient designs that complement contemporary home aesthetics and environmental objectives have contributed to the growing popularity of larger screen sizes, which often surpass 55 inches. The market has grown even more as a result of this technological advantage, especially in cities like Riyadh and Jeddah where affluent buyers are willing to invest in premium appliances.

 

Saudi’s vision of 2030 has pushed for digital transformation which creates an environment for tech adoption, while the cultural emphasis on shared viewing experiences drives demand for cutting-edge TVs. As technology continues to evolve, the television market in Saudi Arabia is poised for sustained growth, with innovations such as AI-enhanced upscaling and eco-friendly designs likely to further captivate consumers. For instance, on August 2024, TCL unveiled its C855 Premium QD-Mini LED TV in Saudi Arabia, featuring advanced 4K display technology. To advertise this product, TCL hosted an exclusive gaming tournament at Riyadh’s Granada Mall. The event underscores Saudi Arabia’s tech-savvy demand, aligning with Vision 2030’s digital push and cultural viewing preferences, boosting sales and market evolution.

Large and Immersive Viewing Captivates the Audience

In Saudi Arabia’s television market, where TVs are cherished as essential home appliances, the allure of large and immersive viewing experiences is captivating audiences and driving significant growth. With a population of over 35 million and a strong emphasis on family-friendly leisure, the country is becoming more and more receptive to large screens that turn living rooms into gathering places for laughter. This trend toward larger, high-quality screens is not only a technological movement but a reflection of growing consumer desires, where immersive viewing stimulates connection and engagement. Ultra-large screen sizes and cutting-edge resolution technology are changing the industry by taking advantage of this shared watching cultural phenomenon.

The rise of ultra-large screen sizes, often 55 inches and above, is a defining feature captivating the Saudi audience. These large screens produce a theater-like ambiance that is perfect for family get-togethers where it is customary to watch movies, sports, or religious programming. The market has responded with sleek, bezel-less designs that fit in perfectly with contemporary homes, further fueling customer enthusiasm and sales. This preference for huge, spotlessly clean screens is in line with the cultural value of hospitality.

The use of cutting-edge resolution technology, such as 4K and 8K screens, which offer stunning clarity and brilliant colors, is equally fascinating. These technologies turn ordinary entertainment into remarkable experiences for Saudi families, where the emotional effect of joint viewing is enhanced by visual quality. Customers replace older models due to the technological appeal, which propels market expansion as buyers look for the newest innovations in displays.

Rise of Smart TVs with Integration of Voice Recognition and OTT Platforms

Saudi Arabia is on the verge of a transformative era driven by the rise of smart TVs equipped with voice recognition and OTT platforms. Smart TVs are not just appliances but gateways to a connected lifestyle, promising to shape the market’s trajectory.

Smart models are positioned as the market's future owing to voice recognition technology, which is completely changing how people interact with TVs. The ability to operate TVs with basic voice commands in Arabic or English is revolutionary in Saudi households, where convenience is highly valued. It satisfies the contemporary need for hands-free and straightforward operation by eliminating the necessity for bulky remote controls. This development strikes a deep chord in a culture that places a high importance on efficiency, increasing demand as buyers switch to models that fit in well with their daily schedules thus guaranteeing that smart TVs will command the majority of sales.

The integration of OTT platforms further cements smart TVs as the market’s future, tapping into Saudi Arabia’s growing appetite for on-demand content.

Accessible directly through TV interfaces, platforms such as Netflix, Shahid, and YouTube provide a multitude of entertainment options catering to a wide range of tastes. This change enables viewers to embrace individualized viewing experiences with a wide variety and to transcend conventional schedules. OTT-enabled smart TVs turn living rooms into places of limitless choice in a country where family viewing is still a mainstay, appealing to both conventional homes and younger audiences. Because of its accessibility, the industry is expanding as more people purchase devices that offer value and versatility.

These features will probably gain traction as technology advances, changing the function of television in Saudi households.

E-commerce Boosts During Festive Season in Saudi Arabia’s Television Market

In Saudi Arabia’s television market, where TVs are prized as essential home appliances, e-commerce experiences a remarkable surge during the festive season, significantly driving sales and reshaping consumer behavior. During the festive periods, particularly Ramadan and Eid, online platforms are transformed into bustling marketplaces for television purchases. This seasonal boom reflects a blend of cultural traditions, economic prosperity, and technological adoption, making e-commerce a pivotal force in the market.

Offering special online discounts throughout the holiday season is one prominent way that e-commerce expands the market. Saudi customers who are keen to update their home setups are enticed by platforms such as Amazon.sa and Noon.com, which offer considerable price reductions on a variety of TVs, from large-screen smart models to more affordable options. These sales, which are often not available in physical stores, attract families preparing for get-togethers where the television is the main source of entertainment. This spike in online activity during the busiest buying season, Ramadan, highlights how e-commerce takes advantage of the festive mood to boost television sales.

Another compelling example is bundled offers, where TVs are paired with accessories like soundbars or streaming subscriptions at reduced rates. During Eid, e-commerce sites launch these packages, targeting tech-savvy buyers and households seeking value-added deals.

For instance, a smart TV bundled with a year of premium OTT access becomes an irresistible proposition for families planning festive celebrations. These offers boost sales volumes and encourage consumers to invest in higher-end models, knowing they’re getting more for their money. The ease of comparing such deals online, combined with festive excitement, drives a spike in purchases, cementing e-commerce as a market catalyst.

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Future Market Scenario (2025-2032F)

• The Saudi Arabia television market will continue to grow due to strong demand from domestic consumers and cultural preference for community entertainment.
• The market will grow strongly based on the demand for smart TVs with facilities for voice recognition and an increasing number of OTT platforms.
• The demand for televisions will continue to expand further with the growth of e-commerce and festive sales.
• The demand for television will continue to increase due to a growing urban population, technological advancements and rising internet penetration.  

Report Scope

“Saudi Arabia Television Market Assessment, Opportunities and Forecast, 2018-2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of the Saudi Arabia television market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities and forecasts between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Base Year of the Analysis	2024
Historical Period	2018-2023
Forecast Period	2025-2032F
Projected Growth Rate	CAGR of 4.10% between 2025 and 2032
Revenue Forecast in 2032F	USD 12.12 billion
Segments Covered	Display Type, Screen Size, Technology, End-User, Price Range, Distribution Channel
Regions Covered	Riyadh, Makkah, Eastern Region, Madinah and Rest of Saudi Arabia
Key Companies Profiled	Samsung Electronics Co., Ltd, LG Electronics Inc., TCL Saudi Arabia, Hisense Middle East, Sony Middle East and Africa FZE, Sharp Middle East FZE, Panasonic Marketing Middle East & Africa FZE, Toshiba Corporation, Best Buy Co., Inc. (Insignia), VIZIO, Inc.
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, Saudi Arabia television market has been segmented into the following categories: 

• By Display Type
  • LED
  • QLED
  • OLED
  • Others
• By Screen Size
  • Less Than 32”
  • 32” – 45”
  • 46” – 55”
  • 55” – 65”
  • Above 65”

 

• By Technology
  • Smart
  • Non-Smart
• By End-user
  • Residential
  • Commercial
• By Price Range
  • Economy
  • Mid-Range
  • Premium
• By Distribution Channel
  • Multi-Branded Outlets
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others
• By Region
  • Riyadh
  • Makkah
  • Eastern Region
  • Madinah
  • Rest of Saudi Arabia

Key Players Landscape and Outlook

The television market in Saudi Arabia blends traditional retail with a burgeoning e-commerce presence, catering to a tech-enthusiastic audience that values advanced appliances. Rising demand for smart TVs and the shift to online sales channels illustrate the current landscape and signal a robust trajectory for the future.

The current market landscape is characterized by a strong appetite for smart TVs, which dominate sales due to their advanced features and connectivity. This demand reflects a blend of economic prosperity and technological adoption, as affluent buyers invest in premium models while mid-tier options appeal to budget-conscious families. Retail giants and specialty stores remain vital, but the market is increasingly competitive, with price wars and festive promotions shaping purchasing patterns.

 

The shift to online sales channels signals a transformative trend. E-commerce platforms are gaining traction, particularly during festive seasons like Ramadan, offering convenience and competitive pricing that traditional outlets struggle to match. As urbanization continues, the market is expected to see sustained demand, with online channels enhancing reach into smaller cities and rural areas, though challenges like import costs and counterfeit goods persist.

Nevertheless, the integration of AI-driven features and energy-efficient designs promises to elevate the market further.

Key Players Operating in Saudi Arabia Television Market are:

• Samsung Electronics Co., Ltd
• LG Electronics Inc
• TCL Saudi Arabia
• Hisense Middle East
• Sony Middle East and Africa FZE
• Sharp Middle East FZE
• Panasonic Marketing Middle East & Africa FZE
• Toshiba Corporation
• Best Buy Co., Inc. (Insignia)
• VIZIO, Inc.

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