The global veterinary endoscopy market can be attributed to the increasing awareness concerning pet health, rise in pet ownership, surge in research expenditure and advanced infrastructure, to maintain minimally invasive procedures.
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Global veterinary endoscopy market is projected to witness a CAGR of 5.23% during the forecast period 2025-2032, growing from USD 253.17 million in 2024 to USD 380.65 million in 2032. Medical professionals utilize veterinary endoscopes as special tools to perform minimally invasive procedures for examining animal body structures and organs, which drives the global veterinary endoscopy market demand.
Report Attribute |
Details |
Base Year |
2024 |
Forecast Period |
2025-2032F |
Historical Period |
2018-2023 |
Projected Growth Rate |
CAGR of 5.23% between 2024 and 2032 |
Revenue Forecast in 2032 |
USD 380.65 million |
The market for veterinary endoscopy is expanding quickly since animal healthcare needs modern diagnostic methods with minimal surgical intervention. Endoscopy functions as a key healthcare tool to examine the gastrointestinal and respiratory systems and the urogenital and orthopedic systems because it delivers superior operational precision with reduced recovery time and infection rates. The market grows because more people own pets and spend more money on animal health, while endoscopic equipment technology advances. The veterinary endoscopy market features flexible and rigid endoscopes, which treat small animal patients such as dogs and cats and large animal patients such as horses and cattle. Veterinary hospitals and clinics use these devices primarily, but academic institutions maintain essential roles for research work and educational programs. The industry progresses through the combination of high-definition imaging with AI-assisted diagnostics and portable endoscopy systems as primary market trends. Advanced veterinary infrastructure in developed regions leads to maximum support for the adoption of veterinary endoscopy, while emerging markets hold significant growth potential. Market growth faces potential barriers due to the expensive equipment and specialized training needs. The key market participants through innovative strategies and create strategic partnerships to improve their position in the market. Upcoming advancements will be driven by both non-invasive procedure adoption and digital technology implementation.
For instance, in June 2025, the acquisition of VES Custom Optics (Vesco)by IMV Imaging in 2022 led to the complete integration of Vesco under the unified IMV Imaging branding. The merger has resulted in stronger endoscopy and imaging capabilities with a streamlined brand identity and improved veterinary support services for European practitioners. IMV Imaging delivers continuous service and advanced solutions together with reliable performance to show its commitment to modern veterinary healthcare practices.
The growing number of pet owners establishes a powerful demand for veterinary endoscopic treatment services. The increasing number of people who keep pets in modern homes has resulted in greater attention to advanced animal healthcare solutions. Veterinary professionals prefer endoscopy because it delivers exact medical solutions through procedures that minimize pain while reducing both surgical complications and recovery times compared to traditional surgeries. People now understand pet health better, so they dedicate funds to quality veterinary care, which includes both diagnostic tests and disease prevention programs. People spend more on veterinary treatment because consumer wealth increases, while knowledge about animal health also improves. Veterinary clinics and hospitals now allocate increased financial resources toward purchasing endoscopic devices that enhance their diagnostic and therapeutic outcomes. Advanced procedures, such as endoscopy, gained better access through the establishment of specialized veterinary facilities in metropolitan areas and expanded pet insurance coverage. The increasing number of pets treated as family members creates greater demand for advanced veterinary procedures, including endoscopy
For instance, in March 2025, according to the American Pet Products Association (APPA) survey report, 94 million U.S. households now own at least one pet, up from 82 million in 2023. The rising population of pets has increased the veterinary endoscopy market.
Advancement in Imaging Technology Supports Market Expansion
Veterinary endoscopies show strong market development due to their advanced imaging technology, improved diagnostic precision, and minimally invasive surgical techniques. Veterinarians are using high-definition cameras, enhanced fiber optics, and 3D imaging systems to achieve high-quality disease detection while performing exact operations. The combination of wireless endoscopes together with portable devices and AI-powered image analysis tools enables faster examinations that achieve superior results for patients. Digital recording integration with telemedicine features allows specialists to offer remote consultations and second opinions, to expand their access to specialized medical care. Market growth is driven by technological advancements and rising pet owners, along with increasing requirements for advanced veterinary medical services. The market will grow significantly as veterinary practices significantly adopt state-of-the-art endoscopic tools, primarily in developed regions with high pet healthcare spending. Veterinary endoscopy maintains its position as an essential modern animal healthcare tool as its imaging technology continues to develop, which drives both market expansion and better clinical results.
Additionally, companies are launching advanced technology to provide quality of time and reduce waiting times. For instance, in March 2024, NTT Corporation (NTT) and Olympus Corporation revealed that they had started a joint demonstration of a cloud endoscopy system that processes images in the cloud. The endoscopy system processes images using Olympus technological advancements for endoscopes by shifting traditional in-device processing to a remote cloud environment.
The veterinary endoscopy market primarily focuses on colonoscopies because gastrointestinal disorders in pets, such as colitis, tumors, obstructions, and inflammatory bowel disease (IBD), require early detection of colorectal cancer. The growth of the pet owner population, their interest in sophisticated diagnostic approaches, and rising pet insurance adoption drive higher demand for veterinary procedures. Modern technology, which includes high-definition scopes, enhanced biopsy tools, and minimally invasive methods, makes colonoscopies more secure and effective, while portable flexible endoscopes are being used in wider veterinary clinics. Medical professionals are selecting colonoscopy as their examination method over invasive surgery because patients experience quicker healing and encounter reduced medical issues. The multiple factors that lead to widespread adoption of this procedure establish their top position in veterinary endoscopy. Veterinary medicine increased the demand for colonoscopies due to rising pet health awareness and evolving diagnostic tools, which will further strengthen its market position.
Additionally, the rising cases of cancer in pets increased the demand for the veterinary endoscopy market. For instance, in May 2024, a National non-profit organization Pecto Love announced partnership with Blue Buffalo announced USD 1 million investment to support treatment for pets fighting with cancer disease on the occasion of May Pet Cancer Campaign before this announcement they already invest USD 20 million for the treatment of cancer, pet cancer research, and raise awareness about early detection of pet cancer. Such investments support market expansion.
North America dominates the veterinary endoscopy market due to its superior medical facilities, substantial pet treatment expansion, and advanced medical equipment manufacturing base. The U.S. and Canada operate a comprehensive network of specialty veterinary facilities that use endoscopic approaches for diagnostic and surgical interventions that minimize patient trauma. The region's pet owners invest heavily in advanced treatments because rising pet insurance adoption helps make endoscopies more affordable. In addition, veterinary schools, along with research institutions of North America, provide endoscopy training to develop competent practitioners. The region maintains its market leadership position by widespread knowledge about pet health and the growing need for diagnostic methods that avoid surgical interventions. The market leadership of North America remains unchallenged because of its advanced technological developments, substantial industry funding, and high standards for pet care.
For instance, in July 2023, according to a survey report conducted by Pew Research Centre, about 62% of Americans have pets, while 35% of them own multiple pets. The entire body of American pet owners (97%) treats their pets as family members. The substantial investments in pet health and wellness further drive demand for sophisticated endoscopic solutions.
Impact of U.S. Tariffs on Global Veterinary Endoscopy Market
The U.S. tariffs imposed major changes on the veterinary endoscopy market by increasing costs, disrupting supply chains, and changing competitive market dynamics. The specialized parts needed for veterinary endoscopes come from China, Germany, and Japan, so tariffs would increase manufacturing expenses, which would push up prices for veterinary clinics, thus restricting market expansion. Manufacturers must find new suppliers or move production to tariff-free locations because supply chain problems may cause delays or shortages. The market competition will shift because U.S. businesses will endure higher costs, whereas international firms will acquire better market positions. The implementation of tariffs would decrease R&D spending on high-tech scopes and single-use endoscopes, which would slow down technological progress. The market may develop through regional production and growing demand for used systems, but brief disruptions will reduce adoption rates in practices that need to control costs. The overall impact over time depends on tariff reach and industry speed in adapting to fresh trade regulations.
Report Scope
“Global Veterinary Endoscopy Market Assessment, Opportunities and Forecast, 2018-2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of the global veterinary endoscopy market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecasts between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.
Report Attribute |
Details |
Segments Covered |
Product Type, Procedure Type, Animal Type, End-user |
Regions Covered |
North America, Europe, South America, Asia-Pacific, the Middle East, and Africa |
Key Companies Profiled |
STERIS plc, Nordion Inc., KARL STORZ SE & Co. KG, Dr. Fritz Endoscopes GmbH, Biovision Veterinary Endoscopy, LLC, Eickemeyer GmbH & Co. KG, Olympus Corporation, Hill-Rom Holdings, Inc., Dr. Fritz Endoscopes GmbH, B. Braun Holding GmbH & Co. KG |
Customization Scope |
15% free report customization with purchase |
Pricing and Purchase Options |
Avail the customized purchase options to fulfill your precise research needs |
Delivery Format |
PDF and Excel through email (subject to the license purchased) |
In the report, the global veterinary endoscopy market has been segmented into the following categories:
Key Players Landscape and Outlook
Continuous product innovation focuses on improving visualization technologies, minimally invasive capabilities, and specialized instruments for different animal types characterize the veterinary endoscopy market. The endoscopic device market receives substantial investment from companies that develop 3D imaging capabilities and improved illumination systems, together with enhanced resolution features. Strategic partnerships between veterinary institutions and research facilities serve as essential market expansion tools and a technology validation platform. Operational agility manifests through the creation of expansive product offerings that serve companion animals and livestock populations. Leading market players extend their distribution networks and service centers to reach emerging markets where veterinary care awareness shows growth potential. The integration of digital technologies and a focus on developing user-friendly interfaces has become a significant trend among manufacturers.
In May 2023, Olympus Corporation announced the acquisition of London-based Odin Vision, a cloud-AI endoscopy company, to establish a series of Digital Excellence Centers (DECs) for cloud-based applications.
Key Players Operating in Global Veterinary Endoscopy Market are:
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