Global Veterinary Ultrasound Market Assessment, By Solution [Equipment, Accessories/Consumables, PACS], By Animal Type [Dogs, Cats, Horses, Others], By Type [2-D Ultrasound Imaging, 3-D/4-D Ultrasound Imaging, Doppler Imaging], By Application [Musculoskeletal, Cardiology, Oncology, Abdominal, Others], By End-user [Veterinary Hospitals and Clinics, Others], By Region, Opportunities and Forecast, 2018-2032F

Global veterinary ultrasound market is projected to witness a CAGR of 6.92% during the forecast period 2025-2032, growing from USD 466.82 million in 2024 to USD 797.30 million in 2032. The veterinary ultrasound market experiences rapid growth due to the increase in pet ownership, improvements in imaging technology, higher spending on animal health and a growing need for care for livestock. As per the survey conducted by the American Veterinary Medical Association (AVMA) in October 2024, the number of dogs owing households increased from 31.3 million in 1996 to 59.8 million in 2024 and number of cats owning households, increased from 27 million to 42.1 million over the same period in the United States.

Report Attribute	Details
Base Year	2024
Forecast Period	2025-2032F
Historical Period	2018-2023
Projected Growth Rate	CAGR of 6.92% between 2024 and 2032
Revenue Forecast in 2032	USD 797.30 million

The global veterinary ultrasound market is enhanced by increasing rates of pet ownership, increasing animal healthcare expenditure, and greater need for advanced diagnostics in companion animals and livestock. Technologies like AI analysis of images, lightweight handheld wireless devices, and tele-ultrasound capabilities are making ultrasound diagnostics available from specialty clinics to general practices and field sites. The market is progressing toward diversified price segments and multi-modal systems based on regulatory standardization and improved training programs, making veterinary ultrasound a progressively indispensable tool for contemporary animal healthcare. Additionally, leading players in the industry are focusing on integrating AI with their veterinary solutions and investing in new product launches. For instance, in April 2025, Royal Philips N.V. unveiled its AI-powered Elevate Platform for the EPIQ Elite ultrasound system to reduce diagnostic errors, streamline workflow, and enhance patient care.

Increasing Number of Veterinary Practitioners and Clinics Drive Market Growth

The demand for advanced imaging tools, including ultrasound systems, is being driven by the growth of veterinary professionals and veterinary clinics at a global scale. As pet ownership increases, and animal healthcare becomes increasingly complex, the number of veterinary clinics is rising, and they often require accurate, high-quality imaging tools and ultra-sound systems. Veterinary schools and specialty training programs are also growing, producing larger numbers of veterinarians trained in ultrasound imaging. Corporate acquisition of independent clinics limits decision rights for independent clinics and therefore have more standardized equipment needs within corporate networks, which also produces purchasing power. There is more demand for low-end ultrasound units for general practitioners, which allow small independent or corporate clinics an opportunity to offer advanced imaging and diagnostics that were traditionally delegated to specialty clinics.

Additionally, leading veterinary clinics and hospitals across the globe are focusing on procuring advanced imaging technologies to enhance the quality of care provided to the patient population. For instance, in April 2025, Virginia Polytechnic Institute and State University’s Veterinary Teaching Hospital acquired a portable ultrasound device that will enhance diagnosis and improve teaching experience for veterinary students and veterinarians. Such efforts are expected to bolster the requirement for non-invasive imaging solutions and provide lucrative growth opportunities for the market.

Technology Advancements Support Veterinary Ultrasound Market Expansion

Continuous innovation by leading companies supports market growth through AI-based automation, portable wireless/Wi-Fi devices, and high-definition imaging devices. With the introduction of AI, real-time measurements of organ size and the detection of pathologies is becoming much more accurate, and operator dependence is moderated through automation. Additionally, lighter and thinner probes that could be used with your tablet and cloud-based services allow you to conduct an exam wherever you are, whether it be on the farm, in a field, or in an emergency; you can also share real-time imaging data directly with specialists and vice versa for consultations. New imaging advances such as 4D ultrasound and contrast-enhanced ultrasound offer effective visualization of complex conditions that were previously only seen in advanced fields such as cardiology and oncology. Advanced imaging techniques such as elastography provide precision tissue and blood flow characterization which are effective for the detection of fibrosis and tumors, among other cardiovascular abnormalities.

Leading companies in the industry are focusing on launching new products with advanced features. For instance, in May 2025, Esaote Group introduced the MyLab Heron ultrasound system at SCIVAC Rimini 2025. The state-of-the-art portable imaging solution makes the diagnostic process more simple and reliable as it is integrated with AI. This system is built to be responsive to the changing demands of veterinary diagnostics.

Cardiology Holds Largest Market Share for Veterinary Ultrasound

The veterinary ultrasound segment by application is primarily dominated by cardiovascular disease for five reasons: Firstly, cardiac diseases such as mitral valve disease and cardiomyopathies in pets (especially in the older dog and cat population) are the most common and deadly diseases. Thus, they create consistent demand for diagnostic imaging. Secondly, cardiac ultrasound requires specific, sophisticated equipment that can include Doppler capabilities, highly specialized measurement software, and ECG integration, etc. Therefore, cardiac ultrasound systems are more costly and productive than general ultrasound units. Thirdly, the growth of veterinary cardiology specialist training programs and the increased awareness of heart disease in our pet population has led to a much better acceptance of echocardiography as both a practice and a specialty. Fourthly, cardiovascular disease is managed on an ongoing or continuous basis, requiring consistent patient re-evaluations, which generates significant follow-up scan revenues. Finally, the continued advances in technology related to AI-assisted analysis or portable cardiac ultrasound systems have increased the number of options available to veterinarians and pet owners.

Additionally, to manage the explosive growth in the number of cardiac and vascular diseases, companies are focusing on launching new products and technologies. For instance, in August 2023, GE Healthcare Technologies, Inc. introduced Vscan Air SL, a handheld wireless ultrasound imaging system designed to assist clinicians in accelerating the pace of diagnosis and treatment of cardiac and vascular conditions.

North America Dominates the Market

North America accounts for the largest share of the veterinary ultrasound market, owing to the region's established pet care culture and advanced veterinary infrastructure, and the presence of geopolitically important manufacturers. Facilities provided in North America allow veterinary hospitals and clinics to quickly access the newest imaging modalities and advanced new technologies such as AI-based portable ultrasound. Additionally, the popularity of ultrasound has increased, with continued use in companion animal practices and use within the practice of large animal medicine, particularly with livestock and equine. The regulatory climate also favors the use of ultrasound in clinical practice, and with pet health insurance becoming more regularly available to pet owners, it has made advanced clinical diagnostics with imaging technologies more accessible.

Additionally, to improve the quality of care provided to the animal population in the region, different organizations offer training and workshops so that veterinary professionals are able to navigate advanced diagnostic and imaging solutions with ease. For instance, in May 2025, the North America Veterinary Community (NAVC) offered hands-on workshops on various domains, including orthopedic surgery techniques and ultrasounds.

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Impact of U.S. Tariffs on Veterinary Ultrasound Market

• Price and Cost Effects: Higher prices on imported ultrasound machines, especially on machines coming from China. Increasing costs for veterinary clinics, especially for small, rural practices.
• Shift in Market Demand: Expansion of refurbished or second-hand ultrasound equipment as a cost-cutting measure. Large veterinary hospitals may continue purchasing high-end machine despite price increases.
• Supply Chain and Production Shift: Domestic manufacturers may gain market share if production volume increases. Companies may shift supply chains to non-tariffed countries (Mexico, Vietnam).
• Trade and Competition Effects: Retaliatory tariffs from China restricting export opportunities for medical equipment from United States. European and non-tariffed companies may benefit from reduced competition from Chinese imports.
• Long-Term Effects: Consolidation of markets as smaller clinics adapt to costs increases. If research and development budgets decrease due to tariff pressure, innovation could stagnate.

Report Scope

“Veterinary Ultrasound Market Assessment, Opportunities and Forecast, 2018-2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global veterinary ultrasound market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecasts between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Segments Covered	Solution, Animal Type, Type, Application, End-user
Regions Covered	North America, Europe, South America, Asia-Pacific, Middle East and Africa
Key Companies Profiled	GE Healthcare Technologies, Inc., Esaote SpA, FUJIFILM Holdings America Corporation, Siemens Healthineers AG, ASUSTeK Computer Inc., IMV Companion Animal Limited, Butterfly Network, Inc., Avante Animal Health, Contec Medical Systems Co. Ltd., E.I. Medical Imaging
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, the global veterinary ultrasound market has been segmented into the following categories: 

• By Solution
  • Equipment
    • Cart-Based Ultrasound
    • Handheld Ultrasound
  • Accessories and Consumables
  • Software
• By Animal Type
  • Dogs
  • Cats
  • Horses
  • Others
• By Type
  • 2-D Ultrasound Imaging
  • 3-D/4-D Ultrasound Imaging
  • Doppler Imaging
• By Application
  • Musculoskeletal
  • Cardiology
  • Oncology
  • Abdominal
  • Others
• By End-user
  • Veterinary Hospitals and Clinics
  • Others
• By Region
  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East and Africa

Key Players Landscape and Outlook

The competitive landscape for the veterinary ultrasound market is based upon the players leveraging existing resources including technological leadership, operational scale, and strategically placed competitive parity. Veterinary ultrasound market leaders have made investments into AI-enhanced imaging solutions, portable systems, and specialized solutions focusing on different segments. In addition, global service networks reinforce their market brand loyalty, complemented by practices establishing collaborations with veterinary institutions as well as a high barrier to exit through switching costs, or contracts. Leading market players are focusing on acquiring growing start-ups, working on innovative technologies. Down the road, there could be increased competition as market players look at opportunities in telemedicine and focusing on launching products that enhance user convenience.

For instance, in December 2024, Siemens Healthineers AG launched a major hardware and software update to the ACUSON Sequoia 3.5 ultrasound system to automatically label and measure organs. The artificial intelligence abdomen capability may be particularly advantageous in veterinary applications where rapid and accurate abdominal assessments are critical for evaluating the condition of animals.

Key Players Operating in Global Veterinary Ultrasound Market are:

• GE Healthcare Technologies, Inc.
• Esaote SpA
• FUJIFILM Holdings America Corporation
• Siemens Healthineers AG
• ASUSTeK Computer Inc.
• IMV Companion Animal Limited
• Butterfly Network, Inc.
• Avante Animal Health
• Contec Medical Systems Co. Ltd.
• I. Medical Imaging

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