Hydrating Growth: Global Water Purifier Market to Hit USD 84.11 Billion by 2030

Cleveland Street, VA, United States, June 24, 2025: – The global water purifier market is undergoing a transformative shift, fueled by growing concerns over water contamination, rising demand for safe drinking water, and rapid technological advancements. According to the latest report by Markets & Data, the global water purifier market stood at USD 34.41 billion in 2022 and is projected to reach USD 84.11 billion by 2030, growing at a robust CAGR of 11.82% the forecast period (2023–2030).

This remarkable growth is primarily driven by the need for effective water purification technologies in the face of increasing pollution, urbanization, and waterborne diseases. Water purifiers have now become indispensable household and commercial appliances, essential for ensuring access to clean, contaminant-free water across sectors.

Key Findings of the report:

• WHO notes over 2 billion people consume faecal-contaminated water, driving adoption. Brands and NGOs are launching campaigns—like Havells India’s “Sahi Paani ka Sign, Alkaline” and AMA Water’s “Miles From Water”—to emphasize safe drinking water.
• Compact Point-of-Use purifiers have surged due to their cost-efficiency and convenience for residential and small-scale use. Despite 74% global access to safely managed water, PoU systems aim to bridge the gap for the remaining population.
• Sectors like F&B, pharmaceuticals, and education are adopting advanced purification (RO, ion exchange, nanofiltration, self-cleaning systems) to meet stringent water quality regulations.
• Innovation continues with Smart IoT connectivity, eco-friendly solar/power-efficient purifiers, and cutting-edge technologies enhancing water quality monitoring and sustainability.
• Market growth is supported by initiatives like India’s National Water Mission, and U.S. investments—including USD 49 billion in water infrastructure and USD 71 million for Colorado River Basin projects.

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Key Players Operating in Global Water Purifier Market are:

The water purifier market isn’t just a battleground of brands—it’s a dynamic arena where consumer electronics giants like LG and Panasonic meet filtration pioneers such as Kent RO, Eureka Forbes, and Culligan. Global players like Unilever, 3M, and DuPont bring scale, while focused innovators like Coway and Pentair push cutting-edge purification. Together, this diverse lineup is driving smarter, safer, and more sustainable hydration across homes, industries, and emerging markets.

Talking about the bourgeoning Global Water Purifier Market, Vivek Gupta, Managing Director, Markets & Data, stated, “Clean water is no longer a luxury—it’s a necessity. This report highlights how innovation, awareness, and regulations are converging to reshape the global water purifier landscape.

Innovation & Next-Generation Technologies Drive Market Growth

• Despite water covering over 70% of Earth’s surface, less than 1% is safe for human consumption. This disparity is accelerating innovation within the water purifier industry. Advanced filtration technologies such as RO, UF, NF, and UV are becoming standard in modern systems, offering enhanced removal of viruses, bacteria, and chemical contaminants.
• Additionally, the integration of Internet of Things (IoT) capabilities is revolutionizing user interaction with water purifiers. Smart systems now allow real-time monitoring of water quality, filter status, and performance through mobile apps. Low-cost solar-powered gadgets and disruptive innovations like Georgia Tech’s electric-shock-based disinfection technique are paving the way for sustainable water solutions.

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Impact of COVID-19 on the Market

The pandemic initially disrupted the global water purifier market, causing manufacturing delays and supply chain breakdowns. However, post-pandemic recovery has been robust, fueled by heightened consumer awareness around hygiene and water safety. This renewed focus on health has accelerated the adoption of smart, reliable, and efficient purification solutions across the globe.

About the report

This report was developed to provide actionable insights into the rapidly evolving global water purifier market, analysing key growth drivers, technology trends, and emerging opportunities across residential, commercial, and industrial segments.

The findings are based on a combination of in-depth industry expert interviews, consumer behaviour analysis, and market modelling, supported by secondary research from verified public and proprietary data sources. The research covers the forecast period from 2023 to 2030, with data validation across major regions, including North America, Asia-Pacific, Europe, and emerging markets.

About Us:

Markets & Data is a leading B2B research and data intelligence firm offering actionable insights across sectors including healthcare, retail, technology, and FMCG. Our custom research and syndicated reports help organizations stay future-ready in dynamic markets.

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