Case Study – Bridgestone: Advancing a Circular & Carbon-Neutral Tyre and Green Business

Client

Bridgestone Corporation
A global leader in tyre and mobility solutions, committed to environmental stewardship and sustainable innovation.

Objective

To transform Bridgestone’s business into a circular, carbon-neutral and nature-positive model by Bridgestone environmental sustainability initiatives:

• Reducing lifecycle CO₂ emissions and addressing global warming
  • Increasing innovation in renewable tyre materials and sustainability transformation in tyre production
  • Extending tyre life through smarter mobility and maintenance solutions
  • Accelerating tyre recycling and resource optimization at end-of-life

What We Did

Bridgestone introduced a Sustainability regenerative business models for manufacturing (2020) integrating:

• Carbon neutrality strategies in global corporations across manufacturing and supply chain
• Green initiatives in circular economy in automotive manufacturing from material sourcing to end-of-life recovery
• A shift toward regenerative environmental impact aligned with 2023 science-based nature action goals

These efforts span across three key lifecycle phases:

How We Did It

Produce & Sell – Clean Manufacturing Transformation
• Increased adoption of renewable energy across global production sites
• Developed sustainable production and material pipelines including:
– Natural rubber optimization
– Commercialization of guayule as an alternative renewable innovation rubber source
• Enhanced recycled content integration into new tyres

Use – Extending Tyre Life & Performance
• Expanded mobility solutions that improve tyre longevity and road safety
• Strengthened retreading services as part of a circular tyre ecosystem
• Promoted reduction of Tyre & Road Wear Particles (TRWP) through innovation

Renew – Circular Resource Recovery
• Advanced tyre recycling technologies to reclaim rubber and recycled carbon black
• EVERTIRE Initiative (2022) launched to accelerate tyre circularity and industry-wide recycling adoption

Outcome

Bridgestone has demonstrated measurable leadership sustainability model:

• Reduced lifecycle environmental footprint through renewable resource utilization in tyre industry
• Increased circular material flow in tyre development
• Enhanced brand trust through greener mobility solutions
• Formal alignment with global science-based climate action and nature targets
• Established a roadmap toward a nature-positive tyre industry

These achievements reinforce Bridgestone’s role in shaping the future of sustainable practices in the tyre industry.

Client Actions

With strong momentum, Bridgestone continues to:

• Scale regenerative environmental impact reduction in industrial operations
• Invest in next-gen recycling and renewable material science innovation
• Strengthen customer partnerships for tyre circularity adoption
• Advance EVERTIRE and supportive programs for industry system transformation

Bridgestone remains committed to tyre recycling and waste management strategies and contribute to environmental restoration and not harm — from production to reuse and beyond.

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