Amul Powers the Protein Revolution with IPL Partnerships and a Game-Changing Kulfi Launch

India’s dairy giant Amul is rewriting the rules of health and indulgence this IPL season with a bold and strategic expansion of its high-protein product line. Partnering with nine IPL teams for its protein range, six for ice creams, and three for beverages, Amul has transformed cricket grounds into health-forward arenas. In a landmark move, Amul and KKR launched the world’s first high-protein kulfi on April 25 at ITC Sonar, Kolkata. This mango-flavored kulfi packs 10g of protein, just 57 calories, and zero added sugar, priced affordably at Rs 40.

This innovation aligns with Amul’s vision to ensure every Indian consumes 1g of protein per kg of body weight daily. The kulfi is lactose-free, prebiotic, low-fat, and contains 100 million CFU probiotics, making it both delicious and functional.

Since launching its high-protein range in 2022, Amul has introduced India’s first lactose-free whey protein concentrate, high-protein paneer, dahi, and more, all with a strong protein-to-calorie ratio. These products, available on shop.amul.com, have resonated with both fitness enthusiasts and the masses.

Amul’s ongoing efforts, backed by 350 lakh liters of daily milk collection, position it as the driving force behind India’s protein revolution, one scoop, snack, and sip at a time.