eBrands Secures USD 8.19 Million to Revolutionize Global Expansion with AI-Powered Apollo Tool

Nordic export platform eBrands has raised USD 8.19 million in fresh funding, bringing its total capital to USD 54.61 million. The Veikko Laine family office, Varma Mutual Pension Insurance Company, and other key shareholders led the investment. 

Founded in 2020, eBrands has helped consumer brands like Mysoda, Coach Soak, and Bodyotics scale internationally by simplifying the complexities of global expansion. The company specializes in sales, marketing, supply chain management, and market access, offering a structured and low-risk approach to international growth.

"We remove barriers to global growth," says Robin Bade, Co-Founder and CEO of eBrands. "With rising trade complexities and new U.S. tariffs, brands need a partner that turns challenges into opportunities. Our AI-powered export platform, Apollo, enables businesses to scale seamlessly across D2C, marketplaces, and physical retail without operational bottlenecks."

The new funding will further enhance Apollo, allowing brands to expand into 60 markets without requiring local infrastructure or heavy investments. The platform streamlines logistics, sales, compliance, and finance, making global expansion faster and more transparent. "With Apollo, we're making global expansion simpler, smarter, and more accessible," says Antti Moilanen, Head of Partner Platform Business at eBrands.