China Air Fryer Market Assessment, By Product Type [Lid-Based, Basket-Based, Paddle-Based], By Device Type [Manual, Digital], By Wattage [Below 1200 Watt, 1200 Watt - 1500 Watt, Above 1500 Watt], By Capacity [Below 3L, 3L-6L, Above 6L], By End-user [Residential, Commercial], By Distribution Channel [Hypermarkets/Supermarkets, Specialty Stores, Multi-Brand Stores, Online, Others], By Region, Opportunities and Forecast, 2018-2032F

China air fryer market is projected to witness a CAGR of 5.11% during the forecast period 2025-2032, growing from USD 0.61 billion in 2024 to USD 0.91 billion in 2032, owing to rising health consciousness, urbanization, and the increasing popularity of convenient cooking appliances. The market for air fryers in China is anticipated to have a remarkable rise during the forecast period, which is attributed largely to the increasing health consciousness among people to seek low-oil, guilt-free cooking.

Report Attributes	Details
Base Year	2024
Forecast Period	2025-2032F
Historical Period	2018-2023
Projected Growth Rate	CAGR of 5.11% between 2025 and 2032
Revenue Forecast in 2032	USD 0.91 billion

Due to urban living and busy lifestyles, people's need for convenience and time-saving appliances, has increased in China. Sales catapulted with the advent of e-commerce and social commerce, where platforms like Tmall (Alibaba (China) Co., Ltd.) and Douyin (Beijing Douyin Information Service Co., Ltd.) enable customers to shop without hassle. The market has broadened, especially catering to the Western dietary influence of fried and baked foods. Moreover, tech-savvy individuals, who habitually embrace new developments in adopting smart and multi-functional appliances in their kitchens, have also boomed. The potential air fryer market is brought into being by all these phenomena that propel the air fryer industry growth in China.

For instance, in April 2023, Xiaomi Corporation launched its very first smart air fryer that doesn’t require turning, boasting a generous 4.5L capacity.

Advancements in Technology Driving the China Air Fryer Market

The China air fryer market is being transformed by rapid technological advancements that are enhancing functionality, convenience, and user experience. Over the years, leading manufacturers have included advanced smart features, such as Wi-Fi, AI cooking programs, and voice control. Now, consumers can keep track of and adjust the cooking modes from their preferred smartphone app, while the AI works in the background to compute the time and temperature required for the different food items. Additionally, multi-functional designs combining air frying with baking, roasting, and dehydrating capabilities are gaining popularity, offering greater scope in compact kitchen spaces. Heating element improvement using rapid air circulation enables faster and more even cooking with minimal power consumption. Some high-end models even use 3D thermal sensors to automatically prevent shutdown due to overheating. R&D investments build momentum in speeding R&D-based innovation quantum leaps in material science (non-stick coatings), energy-efficient models, and greater Internet of things integration, all of which will push the future market expansion of China forward.

For instance, in June 2024, Midea Group Co. Ltd. unveiled its 11QT two-zone air fryer oven. This appliance comes with a sync finish feature, which cleverly synchronizes the cooking times of both zones, ensuring that your meals are perfectly ready to serve at the same moment.

Increasing Awareness Driving the China Air Fryer Market

Consumers increasingly prioritize wellness while refusing to compromise on taste; as a result, the consumption growth has been recorded with health-conscious urbanites, including young professionals and middle-class families, steering away from the conventional deep-frying methods that consume much oil. For instance, in March 2025, SharkNinja Operating LLC launched the CRISPi 4-in-1 portable glass air fryer. The main aim of this launch was to cook feasts from anywhere in the world. This air fryer helps to air fry, roast, crisp, dehydrate, and reheat any ingredients while using less oil. Instead of a pull-out drawer, the air fryer mechanism sits on top of glass cookware, which is thermal-shock resistant.

The market has been trending with the nutrition initiatives by the government advocating reduced oil consumption. Growing interest in cooking at home, and safety regarding the food consumed, where air fryers are considered a means of making fried food available in restaurants, but in a healthier and more controlled environment. Domestic appliance leaders have successfully positioned their air fryers as essential kitchen tools for modern healthy living, leveraging educational marketing campaigns that highlight the health benefits. While the wave of rising awareness in nutrition traveled through digital platforms and channels of public health, more advanced consumers have emerged in the cooking technologies, and the air fryer market was all set for consistent growth across urban centers, and beyond, within China.

Online Segment is Anticipated to Propel the Growth of the Market

The online channel is poised to emerge as the key growth driver for China air fryer market, revolutionizing the way consumers discover, consider, and buy these appliances. The rapid development of social commerce platforms such as Douyin and Xiaohongshu (Xingyin Information Technology (Shanghai) Inc., Ltd.) has provided a complete ecosystem for air fryer promotion, in which live streaming and user-generated recipe content drive purchase decisions directly. Flagship e-commerce festival celebrations like 618 and Double 11 have transformed into essential sales windows, where air fryers always make a list of leading small kitchen devices during these sale periods. Online channels are most prominent among youths, with gadget-oriented consumers demonstrating a particular inclination toward gathering product specifications, comparing prices, and checking end-user reviews before placing online purchases. Manufacturers have moved to address the issue by coming up with web-only models and bundles, with platforms such as JD.com and Tmall introducing upgraded services like next-day shipping and extended guarantees to bypass barriers to buying household appliances online. This digital ecosystem, combining discovery, education, and frictionless purchasing, positions online channels as the dominant force shaping the future of China's air fryer market.

For instance, in September 2023, Xiaomi Corporation unveiled a new product on Xiaomi Youpin, a quality-based e-commerce platform, the Mijia smart air fryer 6.5l tender roast edition. This air fryer offered an innovative misty tender roasting mode. This special feature employed cutting-edge 3D mist creation technology, boosting moisture retention by 23% and ensuring your food comes out perfectly juicy and delicious every time.

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Future Market Scenario (2025 – 2032F)

• The innovations in technology, the typical introduction of advanced smart features, and exquisiteness in designs are expected to enhance consumer appeal and are expected to continue dominating due to their user-friendly features, such as digital display for temperature and time control.
• The commercial sector's adoption of air fryers in restaurants and hospitals to meet dietary requirements further supports market growth.
• E-commerce is playing a crucial role in making air fryers more accessible, with competitive pricing and effective marketing strategies driving consumer purchases.
• The shift towards low-oil cooking methods is set to expand the China air fryer market.

Report Scope

“China Air Fryer Market Assessment, Opportunities and Forecast, 2018-2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of China air fryer market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecasts between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Segments Covered	Product Type, Device Type, Wattage, Capacity, End-user, Distribution Channel
Regions Covered	South, East, North, Northeast, Central, Southwest, Northwest
Key Companies Profiled	Midea Group Co. Ltd., Hangzhou Jiuchuang Household Appliances Co., Ltd. (Joyoung Co., Ltd.), Bear Electric Appliance Co., Ltd, Zhejiang Supor Co., Ltd., Philips International BV, SharkNinja Operating LLC, Instant Brands (EMEA) Limited, Xiaomi Corporation, Panasonic Corporation, Toshiba Corporation
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, the China air fryer market has been segmented into the following categories: 

• By Product Type
  • Lid-Based
  • Basket-Based
  • Paddle-Based
• By Device Type
  • Manual
  • Digital
• By Wattage
  • Below 1200 Watt
  • 1200 Watt - 1500 Watt
  • Above 1500 Watt
• By Capacity
  • Below 3L
  • 3L-6L
  • Above 6L
• By End-user
  • Residential
  • Commercial
• By Distribution Channel
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Multi-Brand Stores
  • Online
  • Others
• By Region
  • South
  • East
  • North
  • Northeast
  • Central
  • Southwest
  • Northwest

Key Players Landscape and Outlook

China air fryer market is characterized by fierce competition between domestic players and global brands, with distinct positioning strategies shaping the industry landscape. Domestic leaders dominate through smart technology integration and multi-functional designs, while international players maintain niche positions through premium innovations. Looking ahead, the market is poised for transformation through premiumization, with smart connected devices expected to drive growth, and social commerce platforms becoming increasingly vital sales channels. Technological advancements will focus on IoT ecosystem integration and sustainable materials, while expansion into lower-tier cities and export markets presents new opportunities. Innovation shifts from basic functionality to ecosystem integration and personalized cooking experiences. The coming years will see the market evolve from a standalone appliance segment to an integrated component of smart kitchen ecosystems, with winners being those who can combine technological leadership with deep consumer insights and channel excellence.

For instance, in December 2023, the Hong Kong Science and Technology Parks Corporation (HKSTP) teamed up with Joyoung Co., Ltd. to sign a Memorandum of Understanding (MoU) aimed at creating a Technology Innovation R&D Centre at the Hong Kong Science Park. This center will focus on driving forward advancements in smart integration and IoT technologies, while also nurturing talent development. Joyoung, a well-established company in China, is known for its soymilk makers, food processors, juice extractors, and air fryers.

Key Players Operating in the China Air Fryer Market are:

• Midea Group Co. Ltd.
• Hangzhou Jiuchuang Household Appliances Co., Ltd. (Joyoung Co., Ltd.)
• Bear Electric Appliance Co., Ltd
• Zhejiang Supor Co., Ltd.
• Philips International BV
• SharkNinja Operating LLC
• Instant Brands (EMEA) Limited
• Xiaomi Corporation
• Panasonic Corporation
• Toshiba Corporation

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