Global Electric Blanket Market Assessment, By Type [Over Blanket, Under Blanket, Others], By Size [Single Size, Double Size, King Size, Others], By End User [Residential, Hospitals, Hotels, Others], By Distribution Channel [Supermarkets/Hypermarkets, Specialty Stores, Online, Others], By Region, Opportunities, and Forecast, 2018-2032F

Global electric blanket market is projected to witness a CAGR of 5.68% during the forecast period 2025-2032, growing from USD 1.09 billion in 2024 to USD 1.70 billion in 2032, owing to rising demand for energy-efficient heating solutions, technological advancements, and expanding consumer awareness of comfort and safety features. Among the drivers of this trend is growing demand for energy-efficient heating, with customers shifting away from traditional heating solutions towards cheaper options such as electric blankets, which provide localized heat as well as reduce total energy consumption. In addition, growing comfort and convenience have contributed towards widespread acceptance, as adjustable heat settings, timers, and quick heating have all contributed towards significantly enhanced user satisfaction. Additionally, the growing population of elderly people has been a major driver of market growth, as electric blankets are used extensively for their therapeutic benefits, such as pain relief for arthritis patients and the encouragement of improved blood circulation, to ensure their popularity within home and healthcare settings.

Report Attributes	Details
Base Year	2024
Forecast Period	2025-2032F
Historical Period	2018-2023
Projected Growth Rate	CAGR of 5.68% between 2025 and 2032
Revenue Forecast in 2032	USD 1.70 billion

Technological innovation has also driven the market, with Wi-Fi/Bluetooth-capable smart electric blankets with smartphone app control and voice assistant support gaining popularity. Overheating protection and auto-shutoff features have also helped boost consumer confidence. Climate change and reduced temperatures in regions like North America and Europe have driven seasonal demand, while urbanization and rising disposable incomes in emerging economies have expanded the consumer base. Online availability has also expanded the sales of electric blankets, with online retailers offering discounts and doorstep delivery. Product innovation, such as the use of eco-friendly materials and portable products like USB-powered blankets, has also driven environmentally conscious consumers. Rising marketing efforts, such as social media promotions and influencer endorsements, have driven brand awareness. Despite such limitations as seasonal sales fluctuations and safety concerns, the market continues to grow, driven by smart technology integration and rising applications in healthcare and well-being.

For instance, in November 2024, Stoov Holding B.V. unveiled the Huge Hug, a rechargeable heated blanket that wraps in warmth for up to six hours.

Rising Demand for Energy-Efficient Heating Solutions Drives the Global Electric Blanket Market Demand

The global market for electric blankets is experiencing huge growth, fueled largely by growing consumer demand for energy-efficient solutions for heating. As electricity prices rise and environmental consciousness increases, consumers and businesses are both switching away from traditional, energy-hungry ways of heating towards energy-saving electric blankets that deliver targeted heat with much lower power consumption. Compared to space heaters or central heating that heat up whole rooms, electric blankets offer personal comfort at the cost of energy efficiency and hence find appeal with environmentally conscious consumers. This trend is especially strong in colder climates, including North America and Europe, where consumers actively seek ways to reduce winter heating expenses without compromising comfort. Companies are also responding to the increased demand by introducing innovative models with energy-saving features, such as automatic temperature regulation and low-wattage models, thereby enhancing their appeal under conditions of rising energy prices and environmental concerns. With both economic and environmental benefits, energy efficiency becomes a major driver of the adoption of electric blankets in the home and commercial sectors across the world.

For instance, as of May 2022, Octopus Energy Ltd’s electric blankets scheme, reduced the user’s bills by 19% compared to customers without electric blankets.

Growing Preference for Comfort and Convenience Expands Global Electric Blanket Market Size

The global electric blanket industry is witnessing unprecedented growth as consumers increasingly look for comfort and convenience in their lifestyles. With the requirements of contemporary lifestyles demanding quick, personalized home heating solutions, electric blankets have emerged as the ideal solution with instant heat and temperature management. In contrast to traditional bedding that relies on body heat, these innovative products provide instant, controllable heat at the press of a button, a feature that is extremely appealing to busy consumers. Improved product design has also contributed to their convenience factor, with programmable timers, dual zone heating for couples, and washable, lightweight materials making them a household norm in contemporary times. This movement towards technology-driven comfort solutions is part of a broader consumer trend towards products that simplify life while delivering more experiences. As consumers increasingly view home comfort as a necessity and not an extravagance, companies are responding with cutting-edge designs that combine plush materials with sophisticated heating technologies.

For instance, in June 2025, Xiaomi Corporation launched an electric blanket designed to keep body temperature consistent during winter months. Company developed this innovative product through crowdfunding, and it can even be controlled via the company’s app.

Residential Segment Dominates the Global Electric Blanket Market

The residential segment has solidly established itself as the market leader in the global electric blanket industry. This dominance arises from underlying changes in home heating behavior as modern households increasingly value personalized, efficient warmth solutions. In comparison to commercial usage patterns, home usage patterns exhibit year-over-year growth, fueled by the product's evolution from seasonal accessory to daily home use. Several key drivers support this segment's market dominance. Increasing levels of homeownership in emerging economies have created tens of millions of new potential consumers, and climate volatility in traditionally temperate markets has broadened the product's geographical appeal. Companies have responded with residential-oriented innovations such as fashionable styling appealing to modern home decor, whisper-quiet innovation for bedrooms, and family-sized models appealing to whole families. As energy prices remain volatile globally, the residential electric blanket market will continue to grow, with premiumization trends creating new growth opportunities in the luxury and smart home segments.

For instance, in September 2023, ZONLI INTERNATIONAL LIMITED launched battery heated blanket series.

North America Region Leads the Global Electric Blanket Market

North America is the dominant market for electric blankets in the world, driven by a unique blend of climatic, technological, and consumer drivers. The harsh winters in America and Canada's northern states have driven electric blankets from being a seasonal indulgence to must-have items in homes, further augmented by the increase in extreme weather events. North American consumers are the trend-setters in embracing new functionality, with most sales now being comprised of smart blankets with IoT connectivity, AI-driven temperature control, and sleep tracking functions. The stringent UL safety requirements maintained in North America have served as the global standard, forcing manufacturers worldwide to comply with these high-quality standards. The region remains at the forefront of innovation through the implementation of cutting-edge technologies like non-metallic heating elements and energy storage integration, thereby becoming the biggest and most sophisticated electric blanket market in the world. This dominance is not only in the volume of sales but also in the current global trends regarding innovation and quality standards in the sector.

For instance, in November 2024, Jartoo, a pioneer in creating innovative home comfort solutions, launched the carbon nanotube heated blanket. With its Apalos FlexHT technology and aerospace-grade carbon nanotubes, this heated blanket is designed to provide exceptional warmth, safety, and energy efficiency.

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Impact of U.S. Tariff on Global Electric Blanket Market

• The imposition of U.S. tariffs on imported electric blankets has significantly disrupted the global market, creating challenges for manufacturers, retailers, and consumers. As the world's leading electric blanket market, the U.S. trade policies have far-reaching consequences across the supply chain.
• Rising retail prices are making electric blankets less affordable for price-sensitive consumers. At the same time, brands that depend heavily on Chinese manufacturing are experiencing reduced profit margins. To counter these challenges and avoid tariff-related costs, many manufacturers are expected to relocate production to countries such as Vietnam, India, and Mexico.

Report Scope

“Global Electric Blanket Market Assessment, Opportunities and Forecast, 2018-2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global electric blanket market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecasts between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Segments Covered	Type, Size, End User, Distribution Channel
Regions Covered	North America, Europe, South America, Asia-Pacific, Middle East and Africa
Key Companies Profiled	Sunbeam Products, Inc., Biddeford Blankets, LLC, Beurer GmbH, Silentnight Group Limited, Morphy Richards Ltd., Slumberdown, Perfect Fit Industries, LLC, Shavel Associates Inc., Tenacta Group S.p.A., Chengdu RAINBOW Appliances (Group) Inc
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, the global electric blanket market has been segmented into the following categories: 

• By Type
  • Over Blanket
  • Under Blanket
  • Others
• By Size
  • Single Size
  • Double Size
  • King Size
  • Others
• By End User
  • Residential
  • Hospitals
  • Hotels
  • Others
• By Distribution Channel
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others
• By Region
  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East and Africa

Key Players Landscape and Outlook

The global electric blanket market is characterized by a highly competitive landscape where established players and new entrants are reacting to changing consumer tastes and market trends. Established players maintain their positions of strength with strong retail networks and continuous innovation in intelligent heating technology, while European specialists target high-end therapeutic segments with medical-grade products. In reaction to tariff walls in the United States, Chinese producers are proactively shifting production to Southeast Asia and making inroads into growth markets like Africa and Latin America. The future course of the market is set to be shaped by several key trends: integration into smart home systems, a greater emphasis on sustainable materials, and the development of AI-driven personalization features that automatically adjust to users' body temperatures. Despite the residual problem of supply chain disruptions due to tariffs and economic inflation, companies that successfully bridge innovative heating technologies with adaptive manufacturing and distribution strategies are well placed to take advantage of the expanding global appetite for energy-saving and comfort-enhancing electric sleeping solutions in consumer and commercial markets.

Key Players Operating in the Global Electric Blanket Market are:

• Sunbeam Products, Inc.
• Biddeford Blankets, LLC
• Beurer GmbH
• Silentnight Group Limited
• Morphy Richards Ltd.
• Slumberdown
• Perfect Fit Industries, LLC
• Shavel Associates Inc.
• Tenacta Group S.p.A.
• Chengdu RAINBOW Appliances (Group) Inc.

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