The India Pet Market, in terms of pet products and services, has experienced an escalation in recent years and reached a value of USD 9.95 billion in FY2023.
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The India Pet Market, in terms of pet products and services, has experienced an escalation in recent years and reached a value of USD 9.95 billion in FY2023. The market is showing signs of growth owing to the increase in the number of pets and pet owners' incomes. Pet care means something different to every pet parent, but at its core, it covers pets’ health, apparel & accessories, grooming, training, and nutritious food, and entertainment.
The market is anticipated to witness a CAGR of 5.65% during the forecast period and is estimated to reach USD 14.62 billion by FY2031 on account of rising elementary family set-ups, pet humanization, change in perceptions towards pet ownership, double-income households, urbanization, and increasing awareness of pet food & management. Furthermore, India pet market is driven by human health and emotional benefits. Pet companionship reduces anxiety, stress, and depression, and even improves cardiovascular health. Quality exercising with pets not only boosts dopamine and serotonin but lowers triglyceride and cholesterol levels. Pet owners get to socialize with new people in pet stores, training classes, and medical places, therefore pets are considered as a social lubricant for their owners.
Pet Humanization Has Resulted in Pet Premiumization
The concept of treating pets as a human is called pet humanization. Growing focus on sustainable products, organic food, and naturally sourced ingredients boosts pet industry revenue, and for that reason pet parents seek higher quality goods and luxurious accessories. Product marketers are sharpening their emphasis on their portfolios to meet customized pet owners’ demands like customized beds, grooming products, chic leashes, and collards. New profitable segments have been discovered because of the most recent insights and projections. Additionally, food players focus is to build premium-level, human-grade, organic, hypoallergenic, and holistic pet food for their customers.
Burgeoning Opportunities in India Pet Market
The robust growth of the pet market provides a lot of employment opportunities along with increasing the country's revenue with many entrepreneurs opting to join the recession-free pet industry. Numerous start-ups in pet healthcare, specialty pet food, pet insurance, and related fields are competing for pet parents' attention with their unique products and service offerings. For instance, Heads up for Tails (Delhi), Licks and Crunch (Indore), Captain Zack (Mumbai), Dogsee Chew (Bengaluru), etc are some budding startups with the mission to create a personalized journey for pets in different segments.
Impact of COVID-19 on India Pet Market
COVID-19 has negatively impacted many industries, but the Pet industry is an exception. People were experiencing stress and anxiety at the time of the pandemic, due to which there was a rise in demand for pets and increased adoption rates. Restrictions in mobility and remote working trends have increased the demand for pets. Due to the outbreak, many related industries such as pet food market witnessed significant growth owing to the transition towards packaged food products. Moreover, during these times, empathy level of people towards pet increased and this trend seem to continue.
Report Scope
“India Pet Market Overview, FY2017-FY2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and assessment of the market, industry dynamics and challenges. The report includes market size, segmental shares, growth trends, COVID-19 impact, opportunities and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.
Report Attribute |
Details |
Base Year of the Analysis |
FY2023 |
Historical Period |
FY2017-FY2022 |
Forecast Period |
FY2024-FY2031 |
Market Size in FY2023 |
USD 9.95 billion |
Projected Growth Rate |
CAGR of 5.65% from FY2024 - FY2031 |
Revenue Forecast in FY2031 |
USD 14.62 billion |
Units |
Revenue in USD Billion and Volume in Thousand Units |
Segments Covered |
All the segments would be covered separately as per Pet Products and Pet Service Market India Pet Product Market: By Pet Type By Pet Ownership Type By Product Type By Point of Sale India Pet Service Market: By Pet Type By Pet Ownership By Service Type By Point of Sale |
Regions Covered |
East, West and Central, North, and South |
Key Companies Profiled |
Mars International India Private Limited, Nestlé India Limited (Purina Petcare India Pvt. Ltd.), Petsy Stores Private Limited (PetVeda), Himalaya Wellness Company, Royal Canin India, Eagle Pack Pet Foods, Inc., Blue Buffalo Co., Ltd., Emami Limited, Drools Pet Food Pvt. Ltd., Schell & Kampeter, Inc (Diamond Pet Foods) |
Customization Scope |
15% free report customization with purchase. |
Pricing and Purchase Options |
Avail the customized purchase options to fulfil your precise research needs. |
Delivery Format |
PDF and Excel through email (subject to the license purchased). |
In this report, India Pet Market has been segmented into the following categories:
1. India Pet Market, By Pet Type
1.1 Dog
1.2 Cat
1.3 Bird
1.4 Fish
1.5 Tortoise
1.6 Others
2. India Pet Market, By Pet Ownership Type
2.1 Gen Z
2.2 Millennial
2.3 Gen X
2.4 Baby Boomer
2.5 Builder
3. India Pet Market, By Product Type
3.1 Food
3.2 Apparel & Accessories
3.3 Health & Wellness
3.4 Others
4. India Pet Market, By Service Type
4.1 Grooming
4.2 Health & Wellness
4.3 Training
4.4 Entertainment
4.5 Boarding & Walking
4.6 Others
5. India Pet Market, By Point of Sale, By Product
5.1 E-Commerce
5.1.1 Mobile Device
5.1.2 Web/Laptop/PC
5.2 Pet Shops
5.3 Supermarkets/Hypermarkets
5.4 Specialty/Brand Stores
5.5 Others
6. India Pet Market, By Point of Sale, By Service
6.1 Online
6.2 Offline
6.2.1 Pet Cafes
6.2.2 Veterinary Clinics
6.2.3 Training and Grooming Centres
6.2.4 Others
7. India Pet Market, By Region
7.1 East
7.2 West and Central
7.3 North
7.4 South
Key Players Landscape and Outlook
International pet care brands are currently making a substantial breakthrough in the Indian Market due to the western market becoming saturated, thereby, creating a significant scope and commercial potential for the Indian market. For instance, in early 2022, Purina Petcare India Pvt. Ltd. (now acquired by Nestle India Limited) has recently started selling wet cat food under the Fancy Feast brand. Since 2017, the company has been focusing on marketing and sales of only dry food for pets under internationally renowned brands like Purina Supercoat, Purina Pro Plan, and Purina Friskies. Similarly, Kolkata-based Emami Limited has acquired 30% stakes in Cannin Lupus Services India, the owner of The Fur Ball Story brand in July 2022. The aim is to provide a natural ayurvedic range of solutions for pets, particularly dogs.
The market for pet food in India is led by Mars International India Private Limited followed by Royal Canin India. Pedigree Petfoods, Whiskas, IAMs are famous subsidiary brands of Mars Petcare Inc.
Key Players Operating in India Pet Market
· Mars International India Private Limited
· Nestlé India Limited (Purina Petcare India Pvt. Ltd.)
· Petsy Stores Private Limited (PetVeda)
· Himalaya Wellness Company
· Royal Canin India
· Eagle Pack Pet Foods, Inc.
· Blue Buffalo Co., Ltd.
· Emami Limited
· Drools Pet Food Pvt. Ltd.
· Schell & Kampeter, Inc (Diamond Pet Foods)
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Table of Content
1. Research Methodology
2. Product/Service Overview
3. Impact of COVID-19 on India Pet Market
4. Executive Summary
4.1 Market Outlook
4.2 Products Outlook
4.3 Services Outlook
4.4 Distribution Channel Outlook
4.5 Source Outlook
5. Voice of Customer
5.1 By Demographics
5.1.1 Gender
5.1.2 Age
5.1.3 Occupation
5.1.4 Income
5.2 Consumer Preferences
5.2.1 Pet Type
5.2.2 Purchase Channel
5.2.3 Care and Wellness
5.2.4 Food Preferences
5.2.5 Single Pet/Multi-Pet Owners
5.2.6 Facilities Requirements
5.3 Buying Behaviour Analysis
5.3.1 Factors Affecting Buying Decision
5.3.2 Frequency of Purchase (Products) /Subscriptions (Services)
5.3.3 Cost Analysis
5.3.4 Intent of Future Purchases (Products & Services)
5.4 Impact of Pet Ownership on Owners’ Life
5.5 Pain Areas of Pet Owners
6. India Pet Market Outlook, FY2017-2031F
6.1 Market Size & Forecast
6.1.1 By Value
6.1.2 By Volume
6.2 Market Share & Forecast
6.2.1 By Product
6.2.2 By Service
7. India Pet Product Market Outlook, FY2017-2031F
7.1 Market Size & Forecast
7.1.1 By Value
7.1.2 By Volume
7.2 Market Share & Forecast
7.2.1 By Pet Type
7.2.1.1 Dog
7.2.1.2 Cat
7.2.1.3 Bird
7.2.1.4 Fish
7.2.1.5 Tortoise
7.2.1.6 Others
7.2.2 By Pet Ownership Type
7.2.2.1 Gen Z
7.2.2.2 Millennial
7.2.2.3 Gen X
7.2.2.4 Baby Boomer
7.2.2.5 Builder
7.2.3 By Product Type
7.2.3.1 Food
7.2.3.2 Apparel & Accessories
7.2.3.3 Health & Wellness
7.2.3.4 Others
7.2.4 By Point of Sale
7.2.4.1 E-Commerce
7.2.4.1.1 Mobile Device
7.2.4.1.2 Web/Laptop/PC
7.2.4.2 Pet Shops
7.2.4.3 Supermarkets/Hypermarkets
7.2.4.4 Specialty/Brand Stores
7.2.4.5 Others
7.2.5 By Region
7.2.5.1.1 East
7.2.5.1.2 West and Central
7.2.5.1.3 North
7.2.5.1.4 South
7.2.6 By Company Market Share (%), FY2023
8 India Pet Service Market Outlook, FY2017-2031F
8.1 Market Size & Forecast
8.1.1 By Value
8.1.2 By Volume
8.2 Market Share & Forecast
8.2.1 By Pet Type
8.2.1.1 Dog
8.2.1.2 Cat
8.2.1.3 Bird
8.2.1.4 Fish
8.2.1.5 Tortoise
8.2.1.6 Others
8.2.2 By Pet Ownership Type
8.2.2.1 Gen Z
8.2.2.2 Millennial
8.2.2.3 Gen X
8.2.2.4 Baby Boomer
8.2.2.5 Builder
8.2.3 By Service Type
8.2.3.1 Grooming
8.2.3.2 Health & Wellness
8.2.3.3 Training
8.2.3.4 Entertainment
8.2.3.5 Boarding & Walking
8.2.3.6 Others
8.2.4 By Point of Sale
8.2.4.1 Online
8.2.4.2 Offline
8.2.4.2.1 Pet Cafes
8.2.4.2.2 Veterinary Clinics
8.2.4.2.3 Training and Grooming Centres
8.2.4.2.4 Others
8.2.5 By Region
8.2.5.1 East
8.2.5.2 West and Central
8.2.5.3 North
8.2.5.4 South
9 India Pet Market Mapping, FY2023
9.1 By Product
9.2 By Service
10 Sentiment Value Analysis
11 Demand Supply Analysis
11.1 Products
11.2 Services
12 Market Dynamics
12.1 Porter’s Five Forces Analysis
12.1.2 Supplier Power
12.1.3 Buyer Power
12.1.4 Substitution Threat
12.1.5 Threat from New Entrant
12.1.6 Competitive Rivalry
13 Market Developments & Future Trends
14 Regulatory Policies & Legal Framework
15 Key Players Landscape
15.1 Competition Matrix of Market Leaders
15.2 Market Revenue Analysis of Market Leaders (in %, 2022)
15.3 Emerging Players and Substitutes
15.4 Mergers & Acquisitions/ Joint Ventures (If Applicable)
15.5 SWOT Analysis (Top Five Market Players)
16 Key Players Outlook
16.1 Mars International India Private Limited
16.1.1 Company Details
16.1.2 Key Management Personnel
16.1.3 Products & Services
16.1.4 Financials (As reported)
16.1.5 Key Market Focus & Geographical Presence
16.1.6 Recent Developments
16.2 Nestlé India Limited (Purina Petcare India Pvt. Ltd.)
16.3 Petsy Stores Private Limited (PetVeda)
16.4 Himalaya Wellness Company
16.5 Royal Canin India
16.6 Eagle Pack Pet Foods, Inc.
16.7 Blue Buffalo Co., Ltd.
16.8 Emami Limited
16.9 Drools Pet Food Pvt. Ltd.
16.10 Schell & Kampeter, Inc (Diamond Pet Foods)
*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work
17 Strategic Recommendations
18 About Us & Disclaimer
List of Figure: India Pet Market
Figure 1. India Pet Market, By Value, In USD Million, FY2016 - 2030F
Figure 2. India Pet Market, By Volume, In Thousand Units, FY2016 - 2030F
Figure 3. India Pet Market Share, By Product, In USD Million, FY2016 - 2030F
Figure 4. India Pet Market Share, By Product, In Thousand Units, FY2016 - 2030F
Figure 5. India Pet Market Share, By Service, In USD Million, FY2016 - 2030F
Figure 6. India Pet Market Share, By Service, In Thousand Units, FY2016 - 2030F
Figure 7. India Pet Product Market, By Value, In USD Million, FY2016 - 2030F
Figure 8. India Pet Product Market, By Volume, In Thousand Units, FY2016 - 2030F
Figure 9. India Pet Product Market Share, By Pet Type, In USD Million, FY2016 - 2030F
Figure 10. India Pet Product Market Share, By Pet Type, In Thousand Units, FY2016 - 2030F
Figure 11. India Pet Product Market Share, By Pet Ownership Type, In USD Million, FY2016 - 2030F
Figure 12. India Pet Product Market Share, By Pet Ownership Type, In Thousand Units, FY2016 - 2030F
Figure 13. India Pet Product Market Share, By Product Type, In USD Million, FY2016 - 2030F
Figure 14. India Pet Product Market Share, By Product Type, In Thousand Units, FY2016 - 2030F
Figure 15. India Pet Product Market Share, By Point of Sale, In USD Million, FY2016 - 2030F
Figure 16. India Pet Product Market Share, By Point of Sale, In Thousand Units, FY2016 - 2030F
Figure 17. India Pet Product Market Share, By Region, In USD Million, FY2016 - 2030F
Figure 18. India Pet Product Market Share, By Region, In Thousand Units, FY2016 - 2030F
Figure 19. India Pet Service Market, By Value, In USD Million, FY2016 - 2030F
Figure 20. India Pet Service Market, By Volume, In Thousand Units, FY2016 - 2030F
Figure 21. India Pet Service Market Share, By Pet Type, In USD Million, FY2016 - 2030F
Figure 22. India Pet Service Market Share, By Pet Type, In Thousand Units, FY2016 - 2030F
Figure 23. India Pet Service Market Share, By Pet Ownership Type, In USD Million, FY2016 - 2030F
Figure 24. India Pet Service Market Share, By Pet Ownership Type, In Thousand Units, FY2016 - 2030F
Figure 25. India Pet Service Market Share, By Service Type, In USD Million, FY2016 - 2030F
Figure 26. India Pet Service Market Share, By Service Type, In Thousand Units, FY2016 - 2030F
Figure 27. India Pet Service Market Share, By Point of Sale, In USD Million, FY2016 - 2030F
Figure 28. India Pet Service Market Share, By Point of Sale, In Thousand Units, FY2016 - 2030F
Figure 29. India Pet Service Market Share, By Region, In USD Million, FY2016 - 2030F
Figure 30. India Pet Service Market Share, By Region, In Thousand Units, FY2016 - 2030F
Figure 31. By Product Map-Market Size (USD Million) & Growth Rate (%), FY2022
Figure 32. By Service Map-Market Size (USD Million) & Growth Rate (%), FY2022
Figure 33. By Pet Type Map-Market Size (USD Million) & Growth Rate (%), FY2022
Figure 34. By Pet Ownership Type Map-Market Size (USD Million) & Growth Rate (%), FY2022
Figure 35. By Point-of-Sale Map-Market Size (USD Million) & Growth Rate (%), FY2022
Figure 36. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2022
List of Table: India Pet Market
Table 1. Pricing Analysis of Products from Key Players
Table 2. Competition Matrix of Top 5 Market Leaders
Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
Table 4. About Us - Regions and Countries Where We Have Executed Client Projects
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