Global Probiotics Market Assessment, By Product Type [Food & Beverages, Dietary Supplements, Animal Feed], By Ingredient [Bacteria, Yeast], By Distribution Channel [Supermarkets/Hypermarkets, Convenience Stores, Pharmacies, Online, Others], By Region, Opportunities, and Forecast, 2018-2032F

The global probiotics market is projected to witness a CAGR of 9.31% during the forecast period, 2025-2032, growing from USD 82.14 billion in 2024 to USD 167.43 billion in 2032. The growth is driven by various factors. One of the key factors leading the growth of the market is raising awareness of gut health among the consumers. This shift is driving the demand for probiotics products with increasing consumer interest in preventive healthcare measures.

Report Attributes	Details
Base Year	2024
Forecast Period	2025-2032F
Historical Period	2018-2023
Projected Growth Rate	CAGR of 9.31% between 2024 and 2032
Revenue Forecast in 2032	USD 167.43 billion

The global demand for probiotics has significantly grown in 2024, primarily due to greater awareness and consumer push towards recognizing the criticality of gut health for overall health and wellness. Consumers are becoming self-aware and conscientious about their digestive health, thereby generating great demand for probiotics as a natural, preventive healthcare option. According to the National Institutes of Health (NIH), Dysbiosis of the gut bacteria communities can cause many chronic diseases, such as inflammatory bowel disease, obesity, cancer, and autism. Probiotics restore the gut microbiomes and boost immunity. For instance, in June 2025, MicrobioTx launched India's first Hyper-Personalised Probiotic. The company introduced two unique offerings for their consumers. Also, for expanding the awareness and availability of gut health solutions, MicrobioTx has collaborated with various partners such as Alyve Health, Bridge Health and Biomylz.

Increasing Awareness of Gut Health Contributing to Market Growth

The continuous growth of probiotics is largely due to growing consumer knowledge of how gut health is connected to their overall health. Over the past few years, research has amped up our knowledge about gut microbiomes and how a healthy gut microbiome is connected to many different bodily processes, including digestion, immunity, mental health, and even skin conditions. Consumers are becoming knowledgeable and interested in improving their digestive health, either through probiotics, food, or combinations of both, which they are increasingly exposed to through social media, health blogs, and wellness influencers. It is the surging consumer knowledge and awareness that serves as an impetus to move them toward probiotics and other forms of digestive support. Today, people believe consuming food items like yoghurt and kimchi helps support gut health in addition to pursuing high-quality probiotic capsules. As such, demand has risen not just for probiotic capsules, but also for probiotic-enriched foods and beverages.

Health Benefits Derived from the Use of Probiotics Drive Demand

Most consumers nowadays look for healthy food products for their daily consumption. Due to various benefits associated with probiotics, consumers prefer probiotic yoghurts and fermented milks. According to the National Institutes of Health, probiotic yoghurts and fermented milks are rich in nutrients and are good sources of calcium, phosphorus, potassium, vitamin A, vitamin B2, and vitamin B12. Due to unhealthy lifestyles and modern dietary habits, consumers are facing problems such as gut health, gastrointestinal disorders, allergies, and inflammation. The global probiotic market is growing rapidly, especially via dairy products and dietary supplements. According to the International Probiotics Association, understanding the role of microbiota in preserving health is one of the crucial reasons behind the probiotics market's expansion.

Higher Technological Advancements and Increasing Disposable Income Drive the Market Growth

Another major factor that has a significant influence on the demand for probiotics is the increasing disposable income of consumers and technological advancements in the probiotic industry. Technological advancement is gaining popularity in the probiotic industry. Key players are introducing new technologies in the probiotics industry to enhance the features and reliability of the product, and those who can afford, are buying those products. According to Unilever, in April 2025, to bring a wave of change in the industry, Cif Infinite introduced a home cleaning product using bioscience technology and probiotics. They introduced an all-in-one cleaner spray to keep the home cleaner for a longer duration, and 45% of home care consumers are seeking cleaning products with non-toxic ingredients.

Download Free Sample Report

Future Market Scenario (2025 – 2032F)

• Consumers are shifting from traditional food to probiotic supplements, due to their advantages for health and wellness. Also, probiotics are not limited to yoghurts, but they have been added to more edible items such as snack bars, chocolates, and beverages as well.
• Many companies, such as Danone, Yakult, BioGaia are focusing on expanding their product portfolio by integrating probiotics into different ranges of products. This includes chocolates, snacks and even beverages.
• Consumers are being cautious and more informed about what they eat in their daily routine. Probiotics not only improve physical health but also the mental well-being of an individual, as this helps in boosting digestion, reducing the risk of allergies, and improving an individual’s overall emotional and social well-being.
• Ongoing research and technological advancements assist in delivering effective and efficient products to consumers.
• While North America continues to dominate the probiotic industry, followed by Asia-Pacific in terms of demand and consumption of probiotics, it holds the largest share, which drives the global probiotic market.

Report Scope

“Global Probiotic Market Assessment, Opportunities and Forecast, 2019-2032F” is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of the probiotics market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecasts between 2025 and 2033. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Segments Covered	Product Type, Ingredient, Distribution Channel
Regions Covered	North America, Europe, Asia-Pacific, South America and Middle East & Africa
Key Companies Profile	Danone S.A., Yakult Honsha Co., Ltd., Chobani Global Holdings, LLC, Lifeway Foods, Inc., Tropicana Brands Group, Fage International S.A., BioGaia USA, Lactalis Australia Pty Ltd, Meiji Holdings Co., Ltd., Nestlé S.A.
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, the global probiotics market has been segmented into the following categories:

• By Product Type
• Food & Beverages
• Dietary Supplements
• Animal Feed
• By Ingredient
• Bacteria
• Yeast
• By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Pharmacies
• Online
• Others
• By Region
• North America
• Europe
• Asia-Pacific
• South America
• Middle East and Africa

Key Players Landscape and Outlook

The global probiotics market continues to witness dynamic growth, as they are dominated by industry giants such as Nestlé, Danone, Yakult Honsha, and Procter & Gamble. These companies are proactively investing in product innovation, R&D, and strategic partnerships to differentiate offerings and cater to evolving consumer preferences. For instance, Danone has expanded its portfolio with plant-based probiotic lines, while Nestlé has integrated personalized nutrition into its probiotic products. Alongside established firms, emerging players such as BioGaia, Chr. Hansen, and ADM are pushing boundaries through cutting-edge strain development and expanding regional footprints, particularly in Asia-Pacific and Latin America - regions showing the fastest growth rates due to rising disposable incomes and increased health consciousness.

Key Players Operating in the Global Probiotics market are:

• Danone S.A.
• Yakult Honsha Co., Ltd.
• Chobani Global Holdings, LLC
• Lifeway Foods, Inc.
• Tropicana Brands Group
• Fage International S.A.
• BioGaia USA
• Lactalis Australia Pty Ltd
• Meiji Holdings Co., Ltd.
• Nestlé S.A.

If you can't find what you're searching for or have any custom requirements for the global probiotics market, you may approach our team at info@marketsandata.com