Thailand Air Purifier Market Assessment, By Filter Type [HEPA, Prefilter + HEPA, Prefilter + HEPA + Activated Carbon, Others], By End-use [Residential, Commercial/Industrial], By CADR [Below 201 m3/hr, 201-300 m3/hr, 301-400 m3/hr, Above 400 m3/hr], By Coverage [Below 250 sq feet, 250 to 500 sq feet, Above 500 sq feet], By Price Range [Mass/Economy, Premium], By Distribution Channel [Supermarkets/Hypermarkets, Exclusive Stores, Multi Branded Outlets, Online, Others], By Region, Opportunities and Forecast, 2018-2032F

Thailand air purifier market is projected to witness a CAGR of 9.03% during the forecast period 2025-2032, growing from USD 151.66 million in 2024 to USD 302.86 million in 2032F, owing to rising air pollution levels, increasing health awareness, and urbanization. Also, deteriorating air quality throughout the country, specifically in metropolitan areas such as Bangkok and Chiang Mai, where PM2.5 levels are elevated due to car emissions, industrial processes, and rural agricultural burning, poses a serious public health issue. This has prompted government air quality warnings, further encouraging consumers to demand air purifiers as a safety precaution. Moreover, increasing health consciousness is also an essential factor, with increasing instances of respiratory illnesses such as asthma and allergies, together with ongoing anxieties regarding airborne viruses, leading families to invest in air purifiers, particularly those that have HEPA (High Efficiency Particulate Air) and UV-C (Ultraviolet) filters.

Report Attributes	Details
Base Year	2024
Forecast Period	2025-2032F
Historical Period	2018-2023
Projected Growth Rate	CAGR of 9.03% between 2025 and 2032
Revenue Forecast in 2032	USD 302.86 million

Government policy and initiatives have also supported expansion in the market, with some local governments encouraging air purifiers for use in public places such as schools and hospitals, while more stringent environmental policies indirectly increase demand for indoor air quality technology. For instance, in April 2023, the Electricity Generating Authority of Thailand (EGAT) rolled out a new air purification tower aimed at tackling the PM2.5 pollution problem. This machine can capture over 80% of PM2.5 particles and purify up to 30,000 cubic meters of air every hour, effectively covering a radius of 250 meters. Urbanization and rising disposable incomes have made air purifiers an increasingly viable option for Thailand's expanding middle class, particularly as smart home technology gains popularity in major cities such as Bangkok.

In addition, technological innovation, such as Wi-Fi-connected purifiers with instantaneous air quality checks and energy-saving specifications, has further drawn consumers who are technology-aware. Demand peaks during the haze period (December to April), and word-of-mouth effect, via social media feedback and influencer campaigns, has also contributed to sales. E-commerce has helped these products reach a wider audience, with websites providing price discounts and financing schemes that further enhance affordability. In the future, the impacts of climate change, including rising wildfires, and the inclusion of air purifiers in real estate projects are predicted to continue fostering long-term market expansion. Combined, they produce a formidable and growing demand for air purifiers throughout Thailand.

Rising Air Pollution Levels and Health Awareness Drive the Thailand Air Purifier Market Demand

The air purifier market in Thailand is growing, driven by worsening air quality and rising public health awareness. Urban areas such as Bangkok, Chiang Mai, and northern provinces often have toxic PM2.5 levels from car exhaust, factory effluents, and agricultural burning during the dry season, leading customers to look for safeguarding measures. For instance, in January 2025, Bangkok ranked 4th among the world’s most polluted cities, with PM2.5 concentrations far exceeding the World Health Organization’s recommended limits. The government's regular air pollution warnings also added to demand, with citizens increasingly looking to clean indoor air to offset respiratory hazards. The Bangkok Metropolitan Administration (BMA) declared 48 of its 50 districts as red (hazardous-to-health) zones, with particulate matter 2.5 micrometres and less in diameter (PM2.5) levels averaging 88.4 microgrammes per cubic metre (µg/m³). In parallel, increasing health consciousness, fueled by the rise in cases of asthma, allergies, and lingering COVID-19 issues, has fueled adoption, especially of purifiers with sophisticated HEPA and UV-C filters. These drivers, supported by urbanization, technological advancement, and seasonal spikes in pollution, are propelling continued market expansion, as households and businesses alike make investments in air purification to protect health and improve indoor conditions.

Government Policies and Public Initiatives Drive the Thailand Air Purifier Market Growth

Thailand's air purifier market is getting considerable push from aggressive government initiatives and public health campaigns. The Thai government has put in place strict air quality regulations and initiated nationwide awareness programs to tackle the country's deteriorating pollution crisis, especially PM2.5 levels that frequently exceed WHO safety standards. Key efforts, such as Thailand joining the Climate and Clean Air Coalition (CCAC) back in 2019, making a strong pledge to tackle short-lived climate pollutants (SLCPs), have raised public awareness of indoor air quality. Government institutions are setting an example, with schools and healthcare facilities being fitted with air cleaners under government-funded initiatives. The government's Bangkok Metropolitan Administration has already made several public buildings equipped with air purifiers. Such policy measures, along with public-private partnerships for air purification solutions available at affordable prices, are creating a systematic market environment both for consumer uptake and manufacturer innovation, making Thailand one of Southeast Asia's most rapidly growing air purifier markets.

For instance, in January 2025, Thailand rolled out a week of free public transport in Bangkok to combat the serious air pollution issue. More than 350 schools had to close due to dangerous PM2.5 levels. In addition, the government has banned crop stubble burning and introduced work-from-home policies to help improve the air quality in the city.

HEPA + Prefilter + Activated Carbon Type Dominates Thailand Air Purifier Market Share

The Thailand air purifier market is also experiencing healthy growth owing to the development of multi-stage filtration technologies, especially the HEPA + Prefilter + Activated Carbon configuration, which is now the preferred option for buyers wanting complete protection. This technology successfully caters to Thailand's specific air pollution issues by trapping PM2.5 particles (HEPA), removing large dust and hair (prefilter), and removing odors, VOCs (Volatile organic compounds), and harmful gases (activated carbon). With heightened concerns for health hazards due to urban pollution and haze during the seasons, sales of such three-layer purification systems have increased, particularly in Bangkok and Chiang Mai, where pollution levels often cross safety levels. Government endorsements of technology are also driven by recommendations for air purification, as consumers increasingly opt for complete solutions for both particulate matter and gases. With indoor air quality issues on the rise, the HEPA + Prefilter + Activated Carbon segment shall continue to lead Thailand's growing air purifier market.

For instance, in November 2022, Philips Electronics (Thailand) Co., Ltd. rolled out the Air Performer, a versatile 3-in-1 device that functions as a purifier, fan, and heater. This innovative product features a 3-layer NanoProtect HEPA filtration system with an active carbon layer and a pre-filter. It eliminates 99.97% of all invisible particles, capturing pollutants as tiny as 0.003 microns, smaller than the smallest known virus.

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Impact of the U.S. Tariff on Thailand Air Purifier Market  

• The U.S. imposition of tariffs on air purifiers imported from Thailand has created significant challenges for Thai manufacturers and exporters.
• While the direct impact on Thailand’s domestic market remains moderate, the tariffs have disrupted trade dynamics, particularly for brands reliant on U.S. exports.
• Thai-made air purifiers have become less competitive in the U.S. market due to higher prices. Some manufacturers are shifting production to tariff-exempt countries (Vietnam, Indonesia) to bypass duties.
• With reduced export opportunities, Thai brands are focusing more on local sales, increasing supply, and price competition.

Report Scope

“Thailand Air Purifier Market Assessment, Opportunities and Forecast, 2018-2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of Thailand air purifier market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecasts between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Segments Covered	Filter Type, End-use, CADR, Coverage, Price Range, Distribution Channel
Regions Covered	North, South, Central, East
Key Companies Profile	Arcelik Hitachi Home Appliances Sales (Thailand) Ltd., Philips Electronics (Thailand) Co., Ltd., Panasonic Solutions (Thailand) Co, Ltd., Blueair AB, Thai Samsung Electronics Co., Ltd., Xiaomi Technology (Thailand) Limited, Daikin Industries (Thailand) Co., Ltd., LG Electronics (Thailand) Company Limited, Sharp Thai Company Limited, Dyson Limited
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, the Thailand air purifier market has been segmented into the following categories: 

• By Filter Type
  • HEPA
  • Prefilter + HEPA
  • Prefilter + HEPA + Activated Carbon
  • Others
• By End Use
  • Residential
  • Commercial/Industrial
• By CADR
  • Below 201 m3/hr
  • 201-300 m3/hr
  • 301-400 m3/hr
  • Above 400 m3/hr
• By Coverage
  • Below 250 sq feet
  • 250 to 500 sq feet
  • Above 500 sq feet
• By Price Range
  • Mass/Economy
  • Premium
• By Distribution Channel
  • Supermarkets/Hypermarkets
  • Exclusive Stores
  • Multi Branded Outlets
  • Online
  • Others
• By Region
  • North
  • South
  • Central
  • East

Key Players Landscape and Outlook

Thailand air purifier market has experienced remarkable growth in recent years, largely driven by escalating air pollution levels and heightened health awareness among the population. This expansion is primarily fueled by persistent environmental challenges, including worsening air quality due to rapid urbanization, industrial emissions, vehicular pollution, and seasonal agricultural burning, particularly the burning of crop residues. Looking ahead, the outlook for Thailand’s air purifier market remains highly positive. Continued urbanization, persistent air pollution, rising health consciousness, and ongoing product innovation are expected to sustain robust demand. Leading companies in the Thai air purifier market are leveraging innovation, collaboration and strong distribution networks to capture market share. As air quality concerns intensify and awareness of health risks grows, both residential and commercial adoption of air purifiers will likely increase, ensuring continued market expansion in the years to come.

For instance, in May 2024, Blueair AB, a top player in air purifiers from Sweden, rolled out advanced air purifiers in the Blue MAX series in Thailand. The air purifier is designed to capture particles even smaller than PM2.5, tackling the pressing need for clean, dust-free air in our homes and buildings.

Key Players Operating in the Thailand Air Purifier Market are:

• Arcelik Hitachi Home Appliances Sales (Thailand) Ltd.
• Philips Electronics (Thailand) Co., Ltd.
• Panasonic Solutions (Thailand) Co, Ltd.
• Blueair AB
• Thai Samsung Electronics Co., Ltd.
• Xiaomi Technology (Thailand) Limited
• Daikin Industries (Thailand) Co., Ltd.
• LG Electronics (Thailand) Company Limited
• Sharp Thai Company Limited
• Dyson Limited

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