Global Tinted Moisturizer Market Assessment, By Product Type [BB Cream, CC Cream, Sunscreen, Others], By Formulation [Cream, Liquid, Gel, Others], By Shades [Light, Medium, Dark], By Skin Type [Oily, Dry, Normal, Combination, Others], By Category [Natural, Synthetic], By Finish [Matte, Dewy, Satin, Glowy], By Coverage [Sheer, Medium, Full], By Packaging [Glass Bottles, Stick, Tubes], By Application [Residential, Commercial], By Gender [Male, Female], By Price Range [Mass Segment, Premium Segment, Luxury Segment], By Distribution Channel [Offline, Online], By Region, Opportunities and Forecast, 2017-2031F

Global tinted moisturizer market is projected to witness a CAGR of 7.37% during the forecast period 2024-2031, growing from USD 1.69 billion in 2023 to USD 2.99 billion in 2031. Factors that contribute to the market growth are consumers’ increasing preference for skincare-infused cosmetics, such as infusion of Vitamin C, hyaluronic acid, and retinol, consumers’ gradual shift toward personal care products and technological advancements to offer easy-to-blend formulas, and added benefits such as sun protection. Consumers’ preference for everyday light makeup for instant glow-up is further fostering the global tinted moisturizer market growth.

The rising trend of no-makeup makeup looks among consumers contributes to the demand for lightweight, sheer coverage, and SPF-infused tinted moisturizers. Consumers’ preference for lightweight and buildable coverage tinted moisturizer is driving the market growth. Manufacturers are responding to consumer preferences and formulating products that are lightweight and offer sheer coverage with moisturization after application. For instance, in February 2024, Kosas entered the tinted moisturizer market with the launch of BB Burst Tinted gel cream. The product comes in 24 shades that offer a light, buildable coverage due to their light and airy formulation.

Consumers are becoming increasingly aware of the consequences of not applying sunscreens daily. According to the study by the Skin Cancer Foundation, it is estimated that 80% of skin aging is caused by sun exposure, and people who apply sunscreen with an SPF of 15 or higher on a daily basis depict 24% less skin aging that those who do not use it regularly. As a result, consumers prefer skincare and cosmetic products that offer anti-aging effects with sun protection. For instance, in April 2024, IMAGE Skincare unveiled a Daily Prevention Pure Mineral Tinted Moisturizer with an SPF of 30. It is a sheer tinted mineral sunscreen that offers a natural and light coverage for daily use. The product incorporates a protection-boosting complex, XOSM Technology, which provides dual defense for anti-aging hydration.

Tinted Moisturizers Offering Sun Protection to Remain Consumers Preference

Consumers prefer tinted moisturizers that provide sun protection and add a layer against concerns such as premature aging, sunburns, and skin cancers. As per the estimates of the Skin Cancer Foundation, the last ten years, from 2014 to 2024, showed an annual increase of 32 percent in the cases diagnosed with melanoma. Moreover, it is coined that melanomas are majorly caused due to sun exposure. Tinted moisturizers with SPF combined with hydration, coverage, and sun protection in a single product have simplified the routine in the morning. This multifunctionality makes them inexpensive and practical choices for everyday use.

Tinted moisturizers with SPF have light and natural finishes, unlike traditional foundation. They are very lightly covered to provide color on the skin, avoiding thick layers and a cakey base, especially during warmer seasons, catering to the consumer preferring a very natural look.

Most dermatologists and skincare experts recommend daily sun protection, which further increases the requirement of incorporating SPF in tinted moisturizers. In May 2024, Attitude’s Oceanly Skincare launched a sustainable EWG-verified Phyton-Sun Hybrid SPF. The launch included a tinted cream, tinted oil, and a tinted shimmer cream. This tinted cream offers SPF 30 and is enriched with 2% vegan collagen for firmer and hydrated skin. The tinted formula efficiently offers sun protection without any white cast.

Usage of Tinted Moisturizers as a Replacement to Foundation to Drive Market Growth

The tinted moisturizers are increasingly preferred by consumers as a replacement for foundation due to their lighter texture, which makes them more comfortable to wear for longer duration, especially in warmer climates. Compared to heavy foundations, they do not have a cakey effect on the skin, making them perfect for everyday use.

The trends in the beauty industry have drifted toward minimalistic and natural beauty. Consumers increasingly prefer products that enhance their natural features without clogging the pores. Tinted moisturizers fall perfectly into this trend of giving a slightly polished finish, blurring out the blemishes, which fits them in the modern beauty standards. They give a very light coverage, enhancing the skin rather than covering it up. This provides a natural, dewy finish, unlike traditional foundations, which are heavy and opaque in coverage.

In February 2023, Makeup Art Cosmetics Inc., a brand of Estée Lauder Companies Inc., introduced the Strobe Dewy Skin Tint, an ideal substitute to its winter foundation. The product offers light coverage, containing 78.65% skincare ingredients, offering moisturization to the consumers without feeling heavy on skin.

Sheer Coverage to Dominate the Market

Sheer coverage tinted moisturizers are dominating the market due to consumers’ preference for everyday light makeup, which offers a natural finish and evens the skin rather than concealing it. It has increased the demand for tinted moisturizers greatly due to the rising beauty trends towards no-makeup makeup look. This sheer coverage helps in the enhancement of the skin by blurring out the imperfection such as acne scars, redness and blemishes, without being heavy on the skin, appealing to the consumers for everyday use.

The lighter texture of sheer-coverage tinted moisturizers makes them more comfortable to wear during warmer months or in a humid climate, when heavy makeup clogs the pores and does not sit on the skin properly, making the skin look patchy. Thus, tinted moisturizers with a sheer or light coverage do not feel as thick on the skin or too greasy. Hence, they are perfect for long-time wear.

Sheer-coverage tinted moisturizers have the flexibility to work on dry, oily, sensitive skin, and everything in between. Their light formula adjusts better to any condition of the skin, bringing about a uniformity of finish without indicating it. They allow ease of layering with other products, such as concealers or powders, when a more customized level of coverage is required.

In April 2024, Anastasia Beverly Hills, LLC introduced its latest BB cream in a stick. This tinted moisturizer is a first-of-its kind tint which offers sheer-to-light coverage in a serum-boosted formula. The product consists of eight ingredients which is designed to maximize the skincare and features HA+ technology, delivering a natural finish.

North America to Hold the Largest Market Share

North America dominates the global tinted moisturizers market for several reasons. The increasing consciousness of consumers about the importance of healthy skin has caused a rise in demand for skincare ingredients infused in sunscreens. Key players are developing tinted moisturizers that are combined with ingredients of interest, imparting skincare benefits, such as antioxidants, vitamins, and SPF, while performing the cosmetic function of skin coverage. The duality makes every product very desirable for conscious customers seeking products that help in maintaining good skin.

With a focus on outdoor activities and a more active lifestyle, coupled with the rising working population, the region is governing the need for sun-protective products. Thus, tinted moisturizers with SPF are in high demand by consumers in the region, driving market growth. In May 2024, Fenty Beauty, LLC launched Hydra Vizor Huez Tinted Moisturizer, a fragrance-free tinted moisturizer. This tinted moisturizer is available in 20 shades and retails at Sephora, Ulta Beauty, Harvey Nicholas, and Fenty Beauty. It has SPF 30 that offers daily hydration for bouncy and plumpy skin.

Hence, product reformulation offering better coverage, staying power, and added skincare benefits is advancing market growth in North America tinted moisturizer market.

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Future Market Scenario (2024 – 2031F)

The market is witnessing expansion in the forecast period and is anticipated to grow rapidly due to consumers’ preference for tinted moisturizers infused with active ingredients. Active ingredients in tinted moisturizers, such as hyaluronic acid, antioxidants, vitamins, and SPF, offer added skincare benefits besides basic hydration and coverage which appeals to the consumers seeking multifunctional products that improve skin health while keeping their beauty routines simple. For instance, in October 2023, U Beauty launched a tinted version of its cult-favorite hyaluronic acid moisturizer, offering light coverage. This tinted cream provides instant moisturization to the parched skin, infused with five different types of hyaluronic acid.

This preference fits well with the trend of advancement in formulation, meeting consumer demand for comprehensive skincare products, hence, boosting the market growth in the forecast period.

Report Scope

“Tinted Moisturizer Market Assessment, Opportunities and Forecast, 2017-2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global tinted moisturizer market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Base Year of the Analysis	2023
Historical Period	2017-2022
Forecast Period	2024-2031
Projected Growth Rate	CAGR of 7.37% between 2024 and 2031
Revenue Forecast in 2031	USD 2.99 billion
Segments Covered	Product Type, Formulation, Shades, Skin Type, Category, Finish, Coverage, Packaging, Application, Gender, Price Range, Distribution Channel
Regions Covered	North America, Europe, South America, Asia-Pacific, Middle East and Africa
Key Companies Profile	L'Oréal S.A., Orveon Global US LLC, The Estée Lauder Companies Inc., Fenty Beauty, LLC, Rare Beauty, LLC, Charlotte Tilbury Beauty Inc., Kosas Cosmetics, LLC, Groupe Clarins, DRMTLGY, LLC, Johnson & Johnson Consumer Inc., Colorbar Cosmetics Limited
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, global tinted moisturizer market has been segmented into the following categories: 

·         By Product Type

o   BB Cream

o   CC Cream

o   Sunscreen

§  SPF 15 to 30

§  SPF 30 to 50

§  Above SPF 50+

o   Others

·         By Formulation

o   Cream

o   Liquid

o   Gel

o   Others

·         By Shades

o   Light

o   Medium

o   Dark

·         By Skin Type

o   Oily

o   Dry

o   Normal

o   Combination

o   Others

·         By Category

o   Natural

o   Synthetic

·         By Finish

o   Matte

o   Dewy

o   Satin

o   Glowy

·         By Coverage

o   Sheer

o   Medium

o   Full

·         By Packaging

o   Glass Bottles

o   Stick

o   Tubes

·         By Application

o   Residential

o   Commercial

·         By Gender

o   Male

o   Female

·         By Price Range

o   Mass Segment

o   Premium Segment

o   Luxury Segment

·         By Distribution Channel

o   Offline

§  Supermarkets and Hypermarkets

§  Specialty Stores

§  Others

o   Online

§  E-commerce Websites

§  Company Owned Website

·         By Region

o   North America

o   Europe

o   Asia-Pacific

o   South America

o   Middle East and Africa

Key Players Landscape and Outlook

Key players in the market are accelerating growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing their customer base, and catering to their evolving needs.

The key players are developing products that are multi-functional, which consumers can easily use on different occasions. Moreover, the key players are introducing a wide range of shades in tinted moisturizers to cater a wider consumer segment and gain a competitive edge in the market.

For instance, in March 2022, Rare Beauty, LLC launched The Rare Beauty Positive Light Tinted Moisturizer with a broad Spectrum of SPF 20. The moisturizer offers light to medium coverage and protectant SPF for everyday wear. The product is available in 24 shades to cater to a larger base of consumers.

Key Players Operating in Global Tinted Moisturizer Market are:

·         L'Oréal S.A.

·         Orveon Global US LLC

·         The Estée Lauder Companies Inc.

·         Fenty Beauty, LLC

·         Rare Beauty, LLC

·         Charlotte Tilbury Beauty Inc.

·         Kosas Cosmetics, LLC

·         Groupe Clarins

·         DRMTLGY, LLC

·         Johnson & Johnson Consumer Inc.

·         Colorbar Cosmetics Limited

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·         What is the current and future market size of the product/service in question globally or specific to different countries?

·         How are the markets divided into different product/service segments and the market size and growth of each segment?

·         What is the market potential of different product segments and their investment case?

·         How are the markets predicted to develop in the future and what factors will drive or inhibit growth?

·         What is the business environment and regulatory landscape specific to the product/service?

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