Global Outdoor LED Display Market Assessment, By Mount Type [Surface Mounted, Individually Mounted], By End-use [Billboards, Mobile LED Display, Perimeter Board, Traffic Lights, Video Wall, Others], By Region, Opportunities and Forecast, 2016-2030F

Global outdoor LED display market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years. With projected revenue of approximately USD 6.73 billion in 2022, the market is forecasted to reach a value of USD 16.31 billion by 2030, displaying a robust CAGR of 11.7% from 2023 to 2030.

Outdoor LED displays provide several advantages, including excellent visibility in a variety of lighting settings, energy efficiency, a long lifespan, weather resistance, and dynamic content possibilities. They let organizations attract attention, efficiently transmit messages, and alter material on the go, making them a versatile and cost-effective tool for successful communication and advertising.

The outdoor LED display market is expanding rapidly as the desire for digital advertising and branding drives adoption. Also, technical advances such as improved resolution and energy efficiency boost attractiveness. Consequently, the surge in sporting events and outdoor entertainment creates a need for large-scale displays, propelling market growth.

The construction of 14 new LED displays at Gillette Stadium, including the largest outdoor videoboard at a sports arena, demonstrates the rising usage of LED displays in the sports and outdoor entertainment industries. Immersive experiences are provided by these displays, which offer live video, immediate replays, statistics, graphics, and sponsorship messages. The trend demonstrates the industry's dedication to improving fan engagement and overall experiences, which is fueling the growth of the outdoor LED display market. LED technology is playing a critical role in revolutionizing how audiences interact with sporting and entertainment material, as bigger, high-resolution, and dynamic displays become typical at sports facilities and outdoor events.

For instance, in November 2022, Leyard's "made-in-China" LED displays, which covered 1500m2, drew a lot of attention at the FIFA World Cup Qatar 2022, serving a variety of event scenarios ranging from stadiums to fan zones. It helped Leyard build a global footprint in VFX technology.

Influence of Urbanization and Infrastructure Development on Market’s Growth

The increase of metropolitan regions, as well as the concurrent construction of vital infrastructure such as transportation hubs, commercial centers, and public spaces, are driving the outdoor LED display market. These attempts at modernization demand efficient communication and promotional outlets. Outdoor LED displays are essential as dynamic signage solutions in transportation hubs, providing commuters and passengers with real-time information. They improve the shopping experience at shopping malls by displaying promotions and appealing content. Furthermore, in public places, these displays enlighten and entertain people while providing lucrative advertising opportunities. As cities invest in modern communication infrastructure, the growing need for these adaptable, attention-grabbing displays in urban landscapes highlights their market development potential.

For example, in September 2022, Leyard, a well-known LED manufacturer, reached a key milestone by getting the Product Carbon Label Evaluation Certificate. This award recognizes their dedication to environmentally friendly production techniques and coincides with the industry's green initiatives.

Cost-Effective Advertising Reshaping the Outdoor LED Display Market

The cost-effectiveness associated with outdoor LED displays has emerged as a critical catalyst in fueling the market’s rise. Traditional print advertising requires significant ongoing costs for manufacturing and delivery. Outdoor LED displays, on the other hand, provide an economically beneficial option due to their ability for remote content updates and centralized control. This critical feature significantly reduces ongoing running expenses, making LED displays an economically sound, long-term investment. As a result, companies and marketers alike are increasingly lured to economic strategy, driving the demand for LED displays across varied industries looking for a cost-effective way to reach large target audiences. This phenomenon is critical to the expanding growth of the outdoor LED display market.

For example, in May 2023, The General Specifications of Micro LED Screens, produced by industry giants such as BOE, TCL, and Hisense, have been released, establishing standards for Micro LED chip size, encouraging industry growth.

Dominance of Surface-mounted in Outdoor LED Display Market

Surface-mounted outdoor LED displays currently dominate the market segment owing to their durability and adaptability. These displays are built to resist extreme weather, making them perfect for usage outside. Furthermore, their thin and lightweight form makes installation and maintenance easy. Surface-mounted LEDs are extremely bright, allowing for vision in full sunshine. Their low energy consumption and long lifespan, lower operating expenses. Furthermore, these displays may be modified in a variety of sizes and designs, allowing for imaginative installations. Due to these benefits, surface-mounted LED displays have become the preferred choice for outdoor advertising and communication.

Asia-Pacific Dominates the Market

Asia-Pacific dominated the market with nearly 50% of the total market share in 2022 and it is expected that the market will grow at a double digit CAGR reach a projected value in 20230. Asia-Pacific has gained control of the outdoor LED display market. Demand for outdoor displays at transit hubs, commercial areas, and public places has increased due to rapid urbanization and considerable infrastructure investments. Production prices have decreased because of the region being the hub of LED component and manufacturing, particularly in China and South Korea. Furthermore, Asia-Pacific is at the forefront of LED technology innovation, continually producing cutting-edge solutions. A vibrant advertising and entertainment business increases demand for enormous outdoor displays. These elements, when combined, solidify Asia-Pacific as the leader in the outdoor LED display market, supported by powerful market dynamics and technological capability.

For instance, in November 2022, Lighthouse Technologies has teamed with AVITCOM System to offer its indoor and outdoor LED video display solutions exclusively in Singapore. The agreement seeks to increase Lighthouse's footprint in Singapore and provide high-quality LED goods to clients.

The United States Holds the Dominant Position in the Outdoor LED Display Market

The United States leads the supremacy in the outdoor LED display market and it is expected that the market will grow at a CAGR of 9.95% to reach a projected value in 2030. In the United States, schools and universities widely embrace outdoor LED displays for effective communication and engagement. These displays serve as informational hubs, showcasing announcements, event details, and educational content. With vibrant visuals and real-time updates, outdoor LED displays enhance campus communication, fostering a dynamic and interactive environment for students, faculty, and visitors.

Daktronics Inc. Strategically Leads Outdoor LED Display Market

The top five players operating in the global outdoor LED display market are Daktronics, Inc., LG Electronics Inc., Panasonic Corporation, Leyard Optoelectronic Co Ltd, and Unilumin Group Co Ltd. Daktronics, Inc. held the dominant position in the global outdoor LED display market. Daktronics' outdoor LED solutions are advantageous for transportation hubs, where displays are essential for delivering advertising, wayfinding, and information in aesthetically pleasing formats. The company's technology is used in entertainment settings and events, enhancing the immersive visual experiences that are offered at outdoor events like festivals and concerts. Most of the manufacturing of daktronics products take place in South Dakato, the United States. The company has manufacturing facilities in China and Ireland as well, this large number of manufacturing units across the globe strengthens the company’s global presence.

Government Initiatives Acting as Catalyst

The government is aggressively pushing energy-efficient outdoor LED display technology through several initiatives. These activities attempt to cut energy usage, reduce greenhouse gas emissions, and improve overall sustainability. Incentives such as tax credits, rebates, and grants encourage enterprises and governments to switch to LED displays, promoting wider adoption. Furthermore, rules and standards guarantee that LED goods fulfill high energy efficiency criteria, leading to a more ecologically aware industry. Government-funded research and development initiatives stimulate innovation, leading to superior LED technology and lower costs. These combined initiatives enhance the growth of the outdoor LED display market while harmonizing with wider environmental and energy conservation aims.

Impact of COVID-19

Before COVID-19, the outdoor LED display market grew due to digital signs and urbanization. Following COVID-19, the market first experienced a slowdown because of gathering limitations, which impacted demand. Moreover, the advent of the pandemic disrupted the supply chain of outdoor LED display screens. Shipments decreased by about 25% in comparison to the fourth quarter of the pandemic, despite the Y-o-Y growth of the outdoor LED video display industry in the first quarter. However, the business remained resilient since LED screens played an important role in conveying pandemic-related information, promoting outdoor eating, and permitting drive-in events. Accelerated digitalization and a greater emphasis on outdoor communication solutions are likely to fuel future market expansion, highlighting outdoor LED displays' versatility and continuing significance in the emerging post-pandemic context. China's quick internal economic recovery and government-backed policies helped the country show its resilience during the pandemic. Furthermore, supply chain improvements in lead time and cost led to excellent performance for fine pixel pitch categories in broadcast applications, particularly for 1.00-1.49 mm products. Fine pixel pitch outdoor LED video displays seemed to compete parallelly with LCD video walls for projects with a display area of more than 20 to 30 sq meters.

Future Market Scenario (2024 – 2030F)

• The promotion of events like festivals, exhibitions, and sporting events will continue to benefit the outdoor LED display market, fueling the demand for big and high-resolution displays.
• Outdoor LED displays will be used in healthcare and educational buildings to disseminate information, provide instructions, and enhance learning settings.
• As businesses seek to engage customers in new ways, the use of outdoor LED displays for advertising and enriching consumer experiences will increase in the retail sector.

Report Scope:

“Outdoor LED Display Market Assessment, Opportunities, and Forecast, 2016-2030F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative & quantitative assessment of the current state of the global outdoor LED display market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, COVID-19 impact, opportunities, and forecast between 2023 and 2030. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.

In this report, the global outdoor LED display market has been bifurcated into the following categories and segments: 

1.       By Mount Type

1.1.    Surface Mounted

1.2.    Individually Mounted

2.       By End-use

2.1.    Billboards

2.2.    Mobile LED Display

2.3.    Perimeter Board

2.4.    Traffic Lights

2.5.    Video Wall

2.6.    Others

3.       By Region

3.1.    North America

3.2.    Europe

3.3.    Asia-Pacific

3.4.    South America

3.5.    Middle East and Africa

Key Players Landscape and Outlook

The outdoor LED display market is highly competitive, with significant players such as Intel Corporation, Kingston Technology Company, Inc., Seagate Technology LLC, ADATA Technology Co., Ltd., and Samsung Electronics Co., Ltd. The market forecast is positive, owing to factors such as expanding demand for high-performance storage solutions, greater data center deployment, and an ongoing fall in SSD pricing. With advances in NAND technology, firmware breakthroughs, and the dominance of interfaces like as NVMe and PCIe, the SSD market is projected to grow further, delivering greater capacities, increased cost-efficiency, and enhanced performance to meet a wide range of consumer and corporate applications.

In December 2022, Lighthouse Technologies, a well-known global pioneer in LED video display technology, formed a distribution relationship with Zodiac Investment Corporation. The agreement is planned to capitalize on Lighthouse's expertise in LED displays to enter the rapidly increasing Vietnamese market, strengthening Zodiac's position in visual information solutions.

In November 2023, Lighthouse Technologies has established a distribution collaboration with AVLS, the Philippines' largest provider of audio-visual solutions. This alliance seeks to provide quality LED video display goods and services to corporate, educational, hotel, and government organizations in the country, boosting the audio-visual experience.

Key Players Operating in the Global Outdoor LED Display Market are:

·         Barco NV

·         Daktronics, Inc.

·         Electronic Displays Inc.

·         GALAXIA ELECTRONICS

·         Leyard group

·         LG Electronics Inc. (LG Corp.)

·         Lighthouse Technologies Limited

·         Panasonic Corporation

·         Samsung Electronics Co Ltd

·         Sony Group Corporation

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